How to Leverage Intellectual Property in Marketing (The Next Big Thing)

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your brand to the next level. Listen for how you can use your IP to make creative strategies for your brand, what it takes to leverage your IP, category creation for IP, and more! Links Mentioned: Tweet from Zach Weinberg https://twitter.com/zachweinberg/status/1559171487394824194?s=21&t=LIxZx-AkA_9CR379eW0ckA Tweet from Sam Bankman-Fried https://twitter.com/sbf_ftx/status/1558761957825593345?s=21&t=LIxZx-AkA_9CR379eW0ckA Nouns NFT https://nouns.wtf/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(422)

Midjourney V5 Update: Everything You Need To Know (#107)

Midjourney V5 Update: Everything You Need To Know (#107)

Video/image-based AI is going to transform marketing. Kipp and Kieran dive into what Midjourney is and how it’s completely changing the game for marketers. Learn how image AI is going to change how w...

6 Apr 202329min

3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)

3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)

You only need to master one of these tactics to create a billion-dollar business. Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of templat...

4 Apr 202330min

OpenAI Launches The ChatGPT AppStore (#105)

OpenAI Launches The ChatGPT AppStore (#105)

Bing’s market share is up by 15%. Google is down by 1%. Kipp and Kieran take you through the new AI revolutions and how it will transform your business. Learn how to take AI and build real use cases ...

30 Mar 202323min

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

People don’t want to follow brands. Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building thei...

28 Mar 202340min

GPT-4 Beta User Reveals What Jobs It Will Destroy In 2023 with Nathan Labenz (#103)

GPT-4 Beta User Reveals What Jobs It Will Destroy In 2023 with Nathan Labenz (#103)

Is Google going to get displaced in 2023? Kipp and Kieran are joined by Nathan Labenz (founder at Waymark) to reveal the true power of GPT-4 and the real use cases for your business. Learn the weakne...

23 Mar 202339min

GPT-4 Update: EVERYTHING You Need To Know (#102)

GPT-4 Update: EVERYTHING You Need To Know (#102)

How will the biggest day in AI history affect the marketing world? Kipp and Kieran uncover all the AI news to keep you ahead of the curve. Learn why the launch of GPT-4 changes everything, why you ne...

21 Mar 202334min

How To Protect Your Business From GPT-4 in 2023 (#101)

How To Protect Your Business From GPT-4 in 2023 (#101)

Change is coming faster than you may think. Kipp and Kieran dive into how you can defend your business in a post-A.I. world. Learn where to invest more into your business today, how to pivot from big...

16 Mar 202335min

How We Grew HubSpot From $10 Million to $1 Billion | HubSpot CMO (#100)

How We Grew HubSpot From $10 Million to $1 Billion | HubSpot CMO (#100)

How do you build a billion-dollar company? Kipp and Kieran are celebrating the 100th episode with a deep dive into how HubSpot became a billion-dollar business and how you can use these teachings to ...

14 Mar 202338min

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