The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position yourself relative to the customer, Articulating your value proposition & context to the customer, What most founders get wrong on product marketing, the importance of being an expert in the customer’s pain points, and more! Who is Sumaiya Balbale? Sumaiya is CMO at Sequoia Capital. Prior to that, Sumaiya led the transformation of digital media, social media, marketing analytics, and marketing technology capabilities as the Vice President of E-commerce, Mobile, and Digital Marketing for Walmart US from January 2017 to February 2019. Sumaiya is a graduate of Harvard Business School and Brown University. She was named one of Fortune’s 40 under 40 in 2018. Check out Sumaiya’s work! Website https://www.sequoiacap.com/ LinkedIn https://www.linkedin.com/in/sumaiya-balbale/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(420)

How Team Design Drives Real Growth

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CMO for the Day: Marketing Pickleball

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18 Okt 202227min

What Marketers Need to Understand about Gen Z and Millennials

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Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the younger generations as they become key buyers to understand the obsession with user-generated content, ...

13 Okt 202229min

Marketing Channel Fight Club: What Marketing Channel is best?

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How do you choose the right strategy and execute it to create REAL business growth? Kipp and Kieran go head to head on a given channel and must prove their case for building a viral strategy, creating...

11 Okt 202234min

Curiosity is a Billion Dollar Skill

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6 Okt 202230min

How to Become a Brand Tastemaker

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What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their tar...

4 Okt 202229min

How We’ve Marketed Our Podcast to 70k Monthly Downloads

How We’ve Marketed Our Podcast to 70k Monthly Downloads

How do you grow a podcast from 0-70k monthly downloads in 6 months? Kipp and Kieran take YOU behind the scenes of what works and what doesn’t when growing a podcast - how we found an unfair advantage ...

29 Sep 202222min

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