The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(421)

Winners and Losers in the Next Generation of Artificial Intelligence

Winners and Losers in the Next Generation of Artificial Intelligence

How do we find our unfair advantage if AI is going to level the playing field? Kipp and Kieran dive into the world of AI and how it’s going to COMPLETELY transform the way you run your business, how t...

27 Okt 202225min

How Team Design Drives Real Growth

How Team Design Drives Real Growth

In today's episode, Kipp and Kieran talk about the power of building an A+ culture with a team that takes ownership. You'll also learn the difference between a manager and a leader, the importance of ...

25 Okt 202227min

CMO for the Day: Marketing Pickleball

CMO for the Day: Marketing Pickleball

What’s the fastest-growing sport you’ve never heard of? Kipp and Kieran become CMO of the day for the Major League Pickleball and how they will market the sport to success. Press play to find out how ...

20 Okt 202228min

Marketing Team Structures For Every Stage of Your Company

Marketing Team Structures For Every Stage of Your Company

Should all marketing teams look alike? Kipp and Kieran get into a heated debate around team structures and why it’s so crucial to your success, the guardrails of team design, real-life company example...

18 Okt 202227min

What Marketers Need to Understand about Gen Z and Millennials

What Marketers Need to Understand about Gen Z and Millennials

Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the younger generations as they become key buyers to understand the obsession with user-generated content, ...

13 Okt 202229min

Marketing Channel Fight Club: What Marketing Channel is best?

Marketing Channel Fight Club: What Marketing Channel is best?

How do you choose the right strategy and execute it to create REAL business growth? Kipp and Kieran go head to head on a given channel and must prove their case for building a viral strategy, creating...

11 Okt 202234min

Curiosity is a Billion Dollar Skill

Curiosity is a Billion Dollar Skill

How can curiosity make you a billionaire? Kipp and Kieran dive into the world of curiosity and how it actually pays big bucks to be curious, the importance of domain expertise > management skills, rea...

6 Okt 202230min

How to Become a Brand Tastemaker

How to Become a Brand Tastemaker

What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their tar...

4 Okt 202229min

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