The Marketing Mistake That Could End Starbucks

The Marketing Mistake That Could End Starbucks

Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach. Mentions Brady Brewer https://stories.starbucks.com/leadership/brady-brewer/ Claude https://claude.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(423)

‘My Data Proves SEO is NOT Dead’ + How to Rank #1 on Google & AI

‘My Data Proves SEO is NOT Dead’ + How to Rank #1 on Google & AI

Get our 10 AI prompts to dominate SEO & AEO: https://clickhubspot.com/mbc Is SEO more relevant than we thought? Ep. 385 Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the...

11 Des 202545min

Don't Hire a Developer Until You Watch This Gemini 3 Demo

Don't Hire a Developer Until You Watch This Gemini 3 Demo

Get our vibe code prompts: https://clickhubspot.com/dfm Ep. 384 Did you know that Gemini 3 can build an interactive landing page in less than 10 minutes? Kieran and Logan Kilpatrick, of Google, div...

9 Des 202545min

The AI Workflow That Lets 50 People Do the Work of 500 ($2B Founder Reveals)

The AI Workflow That Lets 50 People Do the Work of 500 ($2B Founder Reveals)

Steal These Workflows: 7 AI tools to build your startup in days, not months: https://clickhubspot.com/ehg Ep. 383 Can 50 people really do the work of 500 in the new AI era? Kipp, Kieran and guests ...

4 Des 202544min

The AI That Builds Apps for You (Claude Opus 4.5 Explained)

The AI That Builds Apps for You (Claude Opus 4.5 Explained)

Get our list of 60+ Claude hacks with prompts: https://clickhubspot.com/kbg Ep. 382 The Opus 4.5 model is “mind blowing”. Kieran dives into how the latest advances in AI are transforming the market...

2 Des 202520min

This New Google AI Feature Replaces 10 Hours of Work

This New Google AI Feature Replaces 10 Hours of Work

Get our free guide to Gemini & NotebookLM: https://clickhubspot.com/cfd Ep. 381 Google’s new Nano Banana Pro feature inside NotebookLM can complete tasks that would “have taken a human hours to do”....

25 Nov 202513min

Why We’re Leaving ChatGPT for Google’s Gemini 3

Why We’re Leaving ChatGPT for Google’s Gemini 3

Get our free Google Gemini bundle with our favorite prompts + workflows: https://clickhubspot.com/sce Ep. 380 Is Gemini 3 better than GPT-5? Kipp and Kieran dive into the seismic release of Gemini ...

20 Nov 202525min

AI Just Broke Marketing (And What You Need to Do Now)

AI Just Broke Marketing (And What You Need to Do Now)

Get our 10 Prompts to Fix What AI Broke: https://clickhubspot.com/eph Ep. 379 Did you know that more than 74% of the new web pages online today contain some form of AI-generated content? Recording ...

18 Nov 202548min

Inside the Hidden Playbooks of Businesses That Actually Win

Inside the Hidden Playbooks of Businesses That Actually Win

Use our AI Marketing automation guide to scale your business: https://clickhubspot.com/wqf Ep. 378 “What matters is that you're building something people want. The VCs will come once they see that t...

12 Nov 202542min

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