The Marketing Mistake That Could End Starbucks

The Marketing Mistake That Could End Starbucks

Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach. Mentions Brady Brewer https://stories.starbucks.com/leadership/brady-brewer/ Claude https://claude.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

Inside the Hidden Playbooks of Businesses That Actually Win

Inside the Hidden Playbooks of Businesses That Actually Win

Use our AI Marketing automation guide to scale your business: https://clickhubspot.com/wqf Ep. 378 “What matters is that you're building something people want. The VCs will come once they see that t...

12 Nov 202542min

I Used Gemini Code Assist to Build a Newsletter App (for Free)

I Used Gemini Code Assist to Build a Newsletter App (for Free)

Use our 10 prompts to create interactive tools with Gemini Code: https://clickhubspot.com/ewd Ep. 377 How fast could you build a custom app to grow your newsletter—without writing a single line of c...

6 Nov 202510min

The AI System That Built a 1.4M Audience | Sabrina Ramonov

The AI System That Built a 1.4M Audience | Sabrina Ramonov

Want Sabrina's 8-platform repurposing workflow? Get it here: https://clickhubspot.com/efp Ep. 376 This guest grew her Instagram from zero to over 418,000 followers in just a year—almost entirely on ...

4 Nov 202535min

How I Built a Marketing Campaign in 10 Minutes (With Claude Desktop)

How I Built a Marketing Campaign in 10 Minutes (With Claude Desktop)

Want to build your own AI-powered campaign? Get our Claude guide with frameworks and strategies: https://clickhubspot.com/gch Ep. 375 Did you know you can build a full marketing campaign in just 10 ...

30 Okt 202514min

9 ChatGPT Use Cases from the Top 1% of Marketers

9 ChatGPT Use Cases from the Top 1% of Marketers

Get Kyle's Top 1% ChatGPT Marketing Stack (free): https://clickhubspot.com/khv Ep. 374 Is ChatGPT the most impactful tool in the marketer’s tech stack? Kieran and Kyle Poyar, creator and writer of ...

28 Okt 202542min

OpenAI Just Launched a Web Browser (and It’s Smarter Than Chrome)

OpenAI Just Launched a Web Browser (and It’s Smarter Than Chrome)

Get the 10 Marketing Research Prompts for Atlas: https://clickhubspot.com/cwk Ep. 373 Is Atlas the Chrome killer? Not so fast. Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web...

23 Okt 202520min

Claude Skills: Build Your Own AI Experts (Full Breakdown)

Claude Skills: Build Your Own AI Experts (Full Breakdown)

Get our 10 new claude skills prompts: https://clickhubspot.com/ksn Ep. 372 Did you know you can now teach Claude AI any expert skill just by uploading the right prompt? Kieran dives into the cooles...

21 Okt 202510min

Using Perplexity AI to Reverse Engineer a $500M Marketing Strategy

Using Perplexity AI to Reverse Engineer a $500M Marketing Strategy

Reverse engineer your work with our guide to Perplexity AI: https://clickhubspot.com/vfb Ep. 371 Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your f...

16 Okt 202513min

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