How star signing drive fandom, and is short-form content king?

How star signing drive fandom, and is short-form content king?

This week on the podcast, Yanni is joined by a trio of industry experts, including Kristen Rodgers, the sports and media partnerships lead at Tagboard, Matt Gentry, 77 Sports Management’s managing director and Andy Selby, Sports Loft’s very own head of strategy.

Our first discussion kicks off with a deep dive into how leagues that sit outside of Europe’s top tier are using star signings to grow their fanbases. Our guests examine the Messi transfer to Inter Miami and the arrivals of Ronaldo, Benzema, and Henderson in the Saudi Pro League, exploring their impact on the league's popularity.

Moving on, we dig into the changing consumption habits in sports media, fueled by the rise of short-form content. With YouTube execs expressing concern that Shorts is cannibalising its core product, Matt, Kristen and Andy discuss what’s driving the shift to bitesize formats and what it means for sports. Plus, they examine the evolving strategies of young athletes, as they navigate the world of content and find themselves becoming influencers and content creators.

Timestamps:

  • 07:00 – Messi to Inter Miami
  • 09:00 – Athletes as creators
  • 12:45 – Building athlete brands
  • 18:00 – Saudi Pro League vs MLS
  • 22:00 – Athletes as investors
  • 30:00 – Short-form vs long-form content
  • 36:00 – How social media is impacting other formats
  • 41:00 – Young athletes navigating social media
  • 44:00 – The success of the docuseries format

Episoder(85)

Monarch Collective: going all in on women's sports

Monarch Collective: going all in on women's sports

In this episode of our 'Investor's View' series, Yanni and Charlie chat with returning guest Jasmine Robinson. Formerly of Causeway, Jasmine is now co-founder and managing partner at Monarch Collectiv...

20 Jan 202446min

Levellr: building communities of superfans in sports

Levellr: building communities of superfans in sports

Join hosts Yanni Andreopoulos and Charlie Greenwood in conversation with Tom Gayner, CEO and co-founder of Levellr, the platform connecting the world's top musicians, brands, and creators with their f...

18 Des 202349min

Reviewing our trend predictions and looking ahead to 2024

Reviewing our trend predictions and looking ahead to 2024

In the words of host Yanni Andreopoulos, this week on the podcast we gathered “the greatest minds Sports Loft has to offer” (oh dear!) to discuss our 2023 sports, media and entertainment tech predicti...

8 Des 202355min

Ryan Sports Ventures: investing in people that change the game

Ryan Sports Ventures: investing in people that change the game

This week Yanni and Charlie welcome Paul Hourigan onto the podcast to get his view on the world of sports, media and entertainment investment. Paul is partner at Ryan Sports Ventures, the sports inves...

21 Nov 202351min

BMW, Karta and marketing in the metaverse

BMW, Karta and marketing in the metaverse

This week's podcast features Yanni and Andy taking a deep dive into the world of gaming with Pia Schörner, head of digital content creation & BMW Metaverse at BMW, and Erik Londré, co-founder and CEO ...

7 Nov 202352min

RX3 Growth Partners: consumer investment alongside athletes

RX3 Growth Partners: consumer investment alongside athletes

In this month's Investor's View episode, Yanni sits down with Andrew Costa, partner at RX3 Growth Partners, a consumer growth equity firm co-founded by NFL quarterback Aaron Rodgers. To kick off, Andr...

24 Okt 202346min

The role of machine learning in sports, and how to build an AI startup

The role of machine learning in sports, and how to build an AI startup

This week we’re discussing the intersection of sports, media and artificial intelligence. Join our host Yanni and founder Charlie, as they sit down with Don White, CEO and co-founder of Satisfi Labs, ...

12 Okt 20231h 1min

WISE Ventures: supporting the evolution of next-gen businesses

WISE Ventures: supporting the evolution of next-gen businesses

In the latest episode of the Sports Loft Podcast, Yanni is joined by Konrad von Moltke, principal of New York-based investment group, WISE Ventures. Within the WISE portfolio, you'll find familiar nam...

22 Sep 202341min

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