144. [Replay] How to Build a Following, With TikTok Influencer and Financial Educator Giovanna Gonzalez

144. [Replay] How to Build a Following, With TikTok Influencer and Financial Educator Giovanna Gonzalez

As I shared earlier, I’m on a needed podcasting break, so I’m sharing some listener favorite episodes. This week’s replay is “How to build a following, with TikTok influencer and financial educator Giovanna Gonzalez.”

Giovanna Gonzalez is not only a TikTok influencer and financial educator, but she is also a soon-to-be author. During the Great Resignation, she quit her ten-year corporate career in financial services to pursue her true passion: teaching financial literacy to young adults. Since then, Giovanna has been featured in The New York Times, Fast Company, and Business Insider—and has hundreds of thousands of fans across the world—in just two years as a content creator.
Giovanna’s powerful book, Cultura and Cash, was released earlier this year and became a bestseller its first week. She has more than 150 positive reviews on Amazon and has been on fire in the media! It’s been wonderful watching Gio’s success.

In this candid conversation, Giovanna and I discuss:

  • How she left corporate to pursue being a full-time creator
  • BTS on what it’s really like to create content all day (hint: it’s not what you think)
  • How to build an engaged, loyal following on multiple platforms
  • Why first-gen money advice should be different
  • What it was like to win a $50,000 writing grant—and what she did afterward to be successful in completing her book
  • The highs and lows of her book-writing process
  • The journey we went on together (this was my favorite part—I teared up!)

Get to know Giovanna:

Follow me on:

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.


Episoder(260)

185. Author Panel | Making an Impact Through Your Book

185. Author Panel | Making an Impact Through Your Book

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184. Solo: Future authors, answering your ITD questions (replay)

184. Solo: Future authors, answering your ITD questions (replay)

In this week’s solo episode, I’m sharing a bit about my post-vacation work life and answering your questions about my book-writing program, Idea-to-Draft (ITD). From how it works to the investment to ...

9 Apr 202524min

183. Why discipline is everything (replay)

183. Why discipline is everything (replay)

Disciplined habits are the cornerstone to my life. In this week’s solo replay episode, I explore how the mindset and habits I’ve honed and taught my clients and students for more than a decade lead to...

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182. Why you have more power than you think, with Hady Méndez

182. Why you have more power than you think, with Hady Méndez

This week on Beyond Better, I talk with client—and soon-to-be published author—Hady Méndez. I’ve had the honor of guiding Hady through my six-month program, Idea-to-Draft. As I’ve gotten to know her i...

26 Mar 20251h

181. Write a book and grow your business

181. Write a book and grow your business

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19 Mar 202520min

180. Developing resilience as a high achiever, with Nina Sossamon-Pogue

180. Developing resilience as a high achiever, with Nina Sossamon-Pogue

I love this week’s interview on Beyond Better with guest, Nina Sossamon-Pogue. We had a real, raw conversation about resilience and mental health, drawing from Nina’s remarkable journey through elite ...

12 Mar 20251h 2min

179. The magic behind a great book, with Richelle Fredson

179. The magic behind a great book, with Richelle Fredson

I love getting to talk shop with other publishing pros, and book proposal coach Richelle Fredson is one of my very favorite in the industry.In this episode of Beyond Better, we discuss how great books...

5 Mar 202548min

178. The spirituality of aging, with the Midlife Muse, Dr. Amanda Hanson

178. The spirituality of aging, with the Midlife Muse, Dr. Amanda Hanson

In today’s episode of Beyond Better, I’m joined by client Dr. Amanda Hanson, a leading voice in the world of psychology among women. Known as the Midlife Muse on social media, Dr. Hanson’s spiritual a...

26 Feb 202548min

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