Authentic advertising? How video and context are creating engaging moments.
Tech Talks17 Jan 2023

Authentic advertising? How video and context are creating engaging moments.

Today we're exploring how video is changing the world of advertising. Technology built on keyword searches are fading in favour of video, and the influence of platforms such as TikTok. Our first guest is GumGum CEO, Phil Schrader, who talks about how his industry is being forced to innovate. Also on the show we chat to Nicole Flamarique, co-founder of The Good Goal. In an increasingly busy sustainability sector we question how you attract the attention of investors, so you have the money to make a difference! If you want more from Tech Talks sign up to Tech Talks Extra: www.nashsquared.com/the-hub/tech-ta…tra-signup-form

Episoder(846)

Gabriel and Katya, cofounders of ClearPeople, on inclusion, marriage, and people!

Gabriel and Katya, cofounders of ClearPeople, on inclusion, marriage, and people!

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Ken and Jesse, from Ripple and EWF, discuss decarbonising crypto.

Ken and Jesse, from Ripple and EWF, discuss decarbonising crypto.

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Amy Adams, VP at Cummins Inc, tells us now is the moment for hydrogen.

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3 Nov 202045min

John Kodumal, CTO of LaunchDarkly, talks about how the pandemic has changed their culture.

John Kodumal, CTO of LaunchDarkly, talks about how the pandemic has changed their culture.

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Edith Harbaugh, CEO of LaunchDarkly, talks about the role features play in tech and deployment.

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Rebecca Rumbul is bringing a class action suit against Oracle & Salesforce to court, why?

Rebecca Rumbul is bringing a class action suit against Oracle & Salesforce to court, why?

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23 Okt 202035min

Ross McCaw, Founder of OurPeople, is helping business cut through the noise.

Ross McCaw, Founder of OurPeople, is helping business cut through the noise.

Ross McCaw built his business to ensure that companies could get key information to their employees, no matter how fragmented and varied the working environment. With the explosion of social media and...

20 Okt 202037min

Jonathan Prest, CTO of SaleCycle, tells us what makes a good engineer.

Jonathan Prest, CTO of SaleCycle, tells us what makes a good engineer.

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