Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed
How I Write6 Sep 2023

Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed

Lulu Cheng Meservey gives a masterclass on non-boring corporate communications, Korean pop culture, and religious fanaticism. Lulu shares what she’s learned running comms for startups, decoding cultural erogenous zones, and crafting impactful messages in 280 characters or less. Whether you're a writer, a communications professional, or simply curious about the intersection of K-POP and Internet whackos, this podcast is a window into modern communication. Lulu is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard, and was formerly head of comms at Substack. Her newsletter “Flack” is a new playbook for communications, written to help you win over people who matter, without wasting time or being cringe. Twitter: https://twitter.com/lulumeservey Newsletter: https://www.getflack.com/ Want to learn more about the next cohort with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(110)

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Steven Pressfield: What All Great Stories Have in Common | How I Write

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Robert Mac: How to Write Comically Well | How I Write

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26 Feb 1h 2min

Bill Browder: How to Write Dangerously Well | How I Write

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18 Feb 47min

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This episode is brought to you by Basecamp, the world’s simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Diarmaid MacC...

12 Feb 45min

Lee Child: How to Write Strikingly Well | How I Write

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This episode is brought to you by Basecamp, the world’s simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Lee Child, the...

4 Feb 1h 3min

Clint Bentley and Greg Kwedar: How Train Dreams Became a Film | How I Write

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This episode is brought to you by Basecamp, the world’s simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Clint Bentley ...

28 Jan 1h 15min

Fareed Zakaria: How to Write Consistently Well | How I Write

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This episode is brought to you by Basecamp, the world’s simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Fareed Zakari...

21 Jan 1h 9min

Daniel Pink: How to Write Something Truly Useful | How I Write

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