Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed
How I Write6 Sep 2023

Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed

Lulu Cheng Meservey gives a masterclass on non-boring corporate communications, Korean pop culture, and religious fanaticism. Lulu shares what she’s learned running comms for startups, decoding cultural erogenous zones, and crafting impactful messages in 280 characters or less. Whether you're a writer, a communications professional, or simply curious about the intersection of K-POP and Internet whackos, this podcast is a window into modern communication. Lulu is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard, and was formerly head of comms at Substack. Her newsletter “Flack” is a new playbook for communications, written to help you win over people who matter, without wasting time or being cringe. Twitter: https://twitter.com/lulumeservey Newsletter: https://www.getflack.com/ Want to learn more about the next cohort with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(117)

David Grann: How to Write Non-Fiction That Reads Like Fiction | How I Write

David Grann: How to Write Non-Fiction That Reads Like Fiction | How I Write

Check out Sublime at https://sublime.app/?ref=perell David Grann: one of the best storytellers alive today and an absolute master at narrative nonfiction. You might know him from "Killers of the Flo...

5 Nov 20251h 24min

Susan Orlean: Award-Winning Writer Explains Her Entire Process | How I Write

Susan Orlean: Award-Winning Writer Explains Her Entire Process | How I Write

Susan Orlean writes nonfiction books that read like fiction, sort of working in the style of Joan Didion or Tom Wolfe. But what makes her different is how intentional she is about her writing process....

29 Okt 20251h 9min

Stefan Sagmeister: Why Are Things Less Beautiful Today? | How I Write

Stefan Sagmeister: Why Are Things Less Beautiful Today? | How I Write

Stefan Sagmeister is the author of six books and one of the most influential designers in the world. He's won multiple Grammy Awards for his designs, and he's designed album covers for people like Jay...

22 Okt 20251h 8min

Morgan Housel: How to Master Writing | How I Write

Morgan Housel: How to Master Writing | How I Write

Morgan Housel is one of the top non-fiction writers in the world. He is most famous for his book “The Psychology of Money”, which has now sold more than 8 million copies. Before he wrote the book, he...

15 Okt 20251h 8min

 Mitch Albom: Storytelling Master Shares  His Secrets | How I Write

Mitch Albom: Storytelling Master Shares His Secrets | How I Write

You can’t walk through an airport without seeing a Mitch Albom book on one of the shelves. He’s most famous for writing Tuesdays with Morrie, which may very well be the best-selling memoir of all time...

8 Okt 20251h 37min

Dan Wang: How He Became America’s Favorite China Expert | How I Write

Dan Wang: How He Became America’s Favorite China Expert | How I Write

I interviewed Dan Wang, a writer and analyst whose annual letters from China have become a first draft of modern Chinese history. We talked about how he blends personal observation with deep analysis,...

24 Sep 20251h 59min

Ada Limón & Joy Harjo: Everything I Learned From The World's Greatest Poets | How I Write

Ada Limón & Joy Harjo: Everything I Learned From The World's Greatest Poets | How I Write

I interviewed Ada Limón and Joy Harjo, two of America’s most celebrated poets and former U.S. Poet Laureates. We talked about the art of deep listening, how to translate the music of the world into la...

17 Sep 202547min

AJR: The Writing Secrets Behind TikTok's Viral Sounds | How I Write

AJR: The Writing Secrets Behind TikTok's Viral Sounds | How I Write

I interviewed Jack and Ryan from AJR, the band that has built one of the most original voices in modern music. We talked about how they use humor and vulnerability to write songs that connect on a dee...

10 Sep 20251h 31min

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