IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

Today on the show we have Jerry Goehring and Patty Carver. They are the founders of Saltbox TV.

Saltbox TV is the first-ever streaming service dedicated to connecting older adults with diverse, informative, and engaging programming. Through a simple and user-friendly platform, Saltbox TV welcomes even those with no technical experience. Saltbox TV hosts various programs from music, faith, classic film & television, lifelong learning, wellness, documentaries, arts and crafts, Saltbox Originals, and everything in between.

This is the Senior streaming service I represent. They have an incredible mission and great programming for seniors. They’re just moving into original programming and currently developing their first reality show SILVER STARS. Attached is a sheet that highlights that current programming which includes financial assistance, health & wellness, exercise, general entertainment, etc.

The real topic here is ageism, the lack of entertainment focused on this demo from content to devices…SALTBOX has made some incredible partnerships with players in the sr industry from pre-loading Saltbox onto tablets for seniors, playing on closed circuits TV at senior homes, and deals with Roku, Firestick, etc.

In this episode we discuss the power of niche audience, how to serve them, how to build and audience and much more. Enjoy my conversation Jerry Goehring and Patty Carver.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Episoder(985)

IFH 834: How to Build a Screenwriting Career That Actually Lasts with Bob Saenz

IFH 834: How to Build a Screenwriting Career That Actually Lasts with Bob Saenz

Bob Saenz shares a rare, honest look at what it means to build a long-term career as both an actor and screenwriter. From his early days in theater and television to writing studio films and Hallmark ...

23 Des 20251h 10min

IFH 833: Making Movies Without Sight: Inside the Creative Mind of Gough

IFH 833: Making Movies Without Sight: Inside the Creative Mind of Gough

Gough, the world’s first legally blind filmmaker to write, produce, edit, direct, and star in a feature film, has built a groundbreaking career through his production company, Beer Nuts Productions. A...

16 Des 202559min

IFH 832: The Filmmaker Who Refused to Tap Out: The Making of Heel Kick! with Danny Mac

IFH 832: The Filmmaker Who Refused to Tap Out: The Making of Heel Kick! with Danny Mac

Danny Mac, a self-taught filmmaker from Edmonton, turned his dream into a career through persistence, creativity, and sheer determination. After producing his first feature, Love/Hate, on weekends whi...

9 Des 20251h 2min

IFH 831: Making Independent Films Without Hollywood or a Huge Budget with David Ash

IFH 831: Making Independent Films Without Hollywood or a Huge Budget with David Ash

On today’s episode, we meet David Ash, a filmmaker who perfectly embodies the spirit of the weekend warrior — balancing a demanding corporate career, a family of four, and a thriving passion for filmm...

2 Des 202552min

IFH 830: How Two Filmmakers Captured the Ultimate Rocky Fan Story with Jim Toscano & Danny Gianino

IFH 830: How Two Filmmakers Captured the Ultimate Rocky Fan Story with Jim Toscano & Danny Gianino

Jim Toscano and Danny Gianino, two filmmakers from Detroit, found an unexpected calling in telling the story of Mike Kunda, the world’s number one Rocky fan. Their documentary, The Pretender, follows ...

25 Nov 202538min

BONUS EPISODE: The Ultimate Guide to Getting Money for Your Movie with Franco Sama

BONUS EPISODE: The Ultimate Guide to Getting Money for Your Movie with Franco Sama

Franco Sama, a veteran executive producer, reveals the hard truths and practical steps behind raising real money for independent films. He explains that while many filmmakers obsess over finding inves...

22 Nov 20251h 15min

IFH 829: The Secret to Marketing Your Movie Like a Pro with Brad Wilke

IFH 829: The Secret to Marketing Your Movie Like a Pro with Brad Wilke

On today’s episode, we welcome Brad Wilke, a filmmaker, screenwriter, and marketing strategist whose career bridges the worlds of storytelling and audience building. A graduate of West Point turned fi...

18 Nov 20251h 27min

IFH 828: The Ultimate Life of Action: Martial Arts, Movies, and Wisdom with Leo Fong

IFH 828: The Ultimate Life of Action: Martial Arts, Movies, and Wisdom with Leo Fong

Leo Fong was a true Renaissance man — a martial arts Grand Master, filmmaker, and Methodist minister who turned life’s challenges into fuel for creativity. Born in 1930s Arkansas, Leo faced racial dis...

11 Nov 20251h 15min

Populært innen Fakta

fastlegen
dine-penger-pengeradet
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
rss-strid-de-norske-borgerkrigene
treningspodden
jakt-og-fiskepodden
rss-sunn-okonomi
smart-forklart
foreldreradet
merry-quizmas
sinnsyn
gravid-uke-for-uke
rss-var-forste-kaffe
hverdagspsyken
tomprat-med-gunnar-tjomlid
rss-adhd-i-klasserommet
aldring-og-helse-podden
fryktlos
rss-kull
rss-kunsten-a-leve