What next for Mavic? | BikeRadar speaks to co-CEO Jean-Michel Bourrelier

What next for Mavic? | BikeRadar speaks to co-CEO Jean-Michel Bourrelier

French marque Mavic has a storied history in pro cycling. The brand is famous for its establishment of the neutral service, supporting the Tour de France (among a host of other races), and has been a near-constant presence in the bike world for decades. Recently, Mavic hit difficulties after its sale by the Amer Sports Group, followed by receivership, before an 11th-hour buy-out by the Bourrelier Group. Senior road tech editor Ashley Quinlan sits down with new co-CEO Jean-Michel Bourrelier to find out about some of the challenges of rescuing Mavic, and is joined by Simon von Bromley and Oscar Huckle in the studio to discuss what could be next for the brand. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(588)

What’s the point of gravel suspension?

What’s the point of gravel suspension?

Gravel bikes with suspension might not be mainstream yet, but there’s an increasing number of gravel-specific suspension forks making their way onto the market, both on production bikes, and available...

20 Jun 202439min

5 things we learnt testing the LATEST XC race bikes

5 things we learnt testing the LATEST XC race bikes

XC has evolved, and so have the bikes. Following his test of four brand new XC race rigs, Tom Marvin is quizzed by Tom Law on the five things he learnt from his test. All four bikes are fresh for 2024...

17 Jun 202441min

EVERYTHING you need to know about gravel tyres

EVERYTHING you need to know about gravel tyres

How do you pick a tyre for gravel riding? Jack Luke and Tom Marvin are joined by gravel race and former BikeRadar tech guru, Ben Delaney, in our second episode in our gravel cycling series with Canyon...

13 Jun 202455min

5 things we want to see from new Shimano XTR Di2

5 things we want to see from new Shimano XTR Di2

Last updated in 2014, Shimano’s XTR Di2 groupset is getting long in the tooth.    But with the recent release of a semi-wireless, 12-speed GRX groupset, we’re hopeful a new version of the Japanese bra...

10 Jun 202438min

How to choose the right gravel bike for you

How to choose the right gravel bike for you

Jack Luke and Tom Marvin are joined by gravel racing legend, Ben Delaney, for the first episode in our gravel cycling series with Canyon. In this episode, the trio discuss what gravel cycling even is...

7 Jun 202443min

SPOTTED at Unbound – the tech we didn’t expect to see

SPOTTED at Unbound – the tech we didn’t expect to see

Unbound, arguably the most important gravel race in the world, took place last weekend, and our eyes on the ground spotted a host of interesting tech strapped to bikes and bodies.   Jack Luke and Liam...

5 Jun 202438min

5 gravel racing myths BUSTED

5 gravel racing myths BUSTED

Ahead of Unbound 2024, Tom Marvin grills Jack Luke on gravel racing and busts a few myths along the way. No you don’t need to be a pro, no you don’t need to be able to ride silly-long distances and no...

31 Mai 202427min

How to make the most of your mountain biking this summer

How to make the most of your mountain biking this summer

As summer approaches, it's the perfect time to take full advantage of your time on the trails.   In this episode, tech writer Luke Marshall is joined by fellow riders Tom Law and Nick Clark to explore...

27 Mai 202430min

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