The Found Podcast with Molly Knuth28 Mai 2024

164: Is social media oversaturated? 2024 Online Marketing Trends Question & Answer

This is one of my favorite things to do ever: take YOUR burning questions and answer them live. Just last month in April of 2024, I had the privilege of speaking to a group of approximately 150 people at the Young Professionals Association of Dubuque, Iowa. They had me in to talk about marketing and how to get seen by more people, particularly through your digital marketing strategies. When I went to this function, I love to share what I know and came prepared with slides, supportive resources, and a 45-minute planned speech. But, as with many programs I've been to before, I felt like the biggest takeaways came from the Q&A portion of the event. When we have an opportunity to ask burning questions from the audience in order to get the perspective of the speaker, it engages the participants and allows for real-time learning and application. This episode is the result of all those fantastic questions the YP attendees submitted. Read below for a preview of some of the topics we cover (and my answers) and a few helpful links for more information! 2:37 Question 1: Where did you get your blazer? Answer 1: Old Navy 3:27 Question 2: How do you encourage a client to utilize all parts of the flywheel in their marketing when a decent amount of local businesses have small budgets? Answer 2: So this is a fantastic question. If you want to know what the heck is a flywheel, go over to my episode from the beginning of May, the very first episode, episode 162. That one's going to be all about the marketing flywheel, and how I encourage my audience or sorry, how I encourage my clients to develop a more holistic marketing strategy. Short story: I would remind you that good marketing doesn't mean you have to pay more for it. It just means that you are doing things in a way that your audience recognizes and appreciates, and you are meeting them where they are. For example, in the attraction phase of your marketing, I really do recommend that you're doing things in your strategy that are getting new eyeballs on you. This could mean collaborations. For example, I bring guests onto my podcast. It doesn't cost them any money to come be a guest with me, but it's opening them up to a whole new audience. If they go and do two podcast guest spots a month, then they're open to two new audiences each month. They're attracting a lot more people in. It's not costing them money. It's just costing them time. And that's helping them really get clear on where their time and energy and efforts are spent for that attraction phase of their marketing. 12:21 Question 3: Have you ever worked on a hiring campaign for a client? And if you have, what was successful and what was not so successful? 24:19 Question 4: Should a business still be using Twitter/X? 27:27 Question 5: What are your thoughts on Pinterest? Tap here to listen to a recent episode on this very topic! 34:31 Question 6: Besides social media, where else should you market in person events? 40:58 Question 7: Platforms such as Facebook, LinkedIn have become flooded with entrepreneurs and businesses competing for the attention of their audience. They've essentially become red oceans (tap here for more info on the blue ocean vs. red ocean analogy). Has the shift away from traditional marketing actually created a large opportunity for some savvy people to leverage it? Helpful Links:

Be a Guest on a Future Coaching Call If you'd like to ask Molly your business or marketing question on a future episode of The Found Podcast, click the link below to enter your name and burning question: https://docs.google.com/forms/d/e/1FAIpQLSchWWpkpdlzqnDJI0ocMcGgCXGkBk_8mIEFPKjLwkQ-W1oLYg/viewform

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Episoder(276)

205: How I'm Preparing for Summer as a Business Owner and Mom

Time of recording: 1:03 PM on Friday, May 23, 2025. And while that might not mean anything to you, it marks a huge transition in my world: my four kids are officially out of school for the summer. For...

4 Jun 202531min

204: The Best Business Moves I've Made in 2025 (Molly's Musts Series)

2025 has been a year of growth, learning, and bold decisions. In this episode, I break down the top five moves I've made so far this year in my business, how they impacted me, and what you can learn f...

28 Mai 20251h 7min

203: "Tee Shirt Gun Energy" with Merch Mentor Amanda Hofman of Go To Market Studio

She's back! In this action-packed follow-up episode, Amanda Hofman — one of the founders of NYC-based Go To Market Studio — returns to The Found Podcast to talk all things strategic merch. We first me...

21 Mai 202550min

202: Stories That Sell: Engaging Strategies for the Digital Age with Jenn Hanson-DePaula

What if marketing your book didn't feel overwhelming, or like you were blindly throwing posts into the social media void? In this episode of The Found Podcast, I sit down with book marketing expert Je...

14 Mai 202556min

201: The Best Marketing Moves I Made in 2025 (Molly's Must Haves Series)

In this back-to-basics episode (that we're now going to turn into a series called Molly's Must Haves) of The Found Podcast, we're diving into the real, raw, and refreshing marketing moves that have wo...

7 Mai 202554min

200: Creating Calm, Building Community, and Living with Intention with Sarah Watson

This week, I'm thrilled to introduce you to a dear friend and incredible leader: Sarah Watson. Sarah and I have worked closely together through The Restoration Project, a coaching and consulting orga...

30 Apr 202556min

199: Creating Connection Through Food with Leslie Shalabi of Convivium Urban Farmstead

In this heartwarming episode of The Found Podcast, Molly takes you inside one of Dubuque, Iowa's most inspiring spaces: Convivium Urban Farmstead. Molly sits down with Leslie Shalabi, co-founder of C...

23 Apr 202552min

198: The Power of Place

Imagine a place where you walk in and people genuinely ask how your day is, not out of politeness, but because they care. A third place. In today's episode, we dive into why physical, in-person commun...

16 Apr 202539min