107: Gary Schwartz – Building Go-to-Market Teams

107: Gary Schwartz – Building Go-to-Market Teams

So often when businesses fail to meet their revenue targets, the CEO asks leadership what happened. The finger pointing starts. “Marketing isn’t giving us enough leads!” “Sales isn’t closing the leads we give them!”

It doesn’t have to be this way. As a B2B sales and marketing leader, I have built aligned GTM teams that focus on outcome-driven goals - opportunities and pipeline - and I structure organizations and workflows to remove the silos and encourage collaboration and cooperation throughout the lead to pipeline to closed-won business.

I’ve seen the dysfunction from both the marketing and sales sides. I’ve seen the silos. I founded What Great Looks Like to bring greatness to your business.

Call me when you want a thorough assessment of your GTM function, covering product marketing, demand generation, brand, customer marketing, marketing operations, and organizational structure. When you want to scale your business and align your teams to win!

Gary’s Glossary of Acronyms:
• OKR - Objectives and Key Results (impactful, outcome-driven metrics that deliver business results)
• KPI - Key Performance Indicators (often thought of as key leading indicators as to whether OKRs will be met)
• SDR - sales development representative
• BDR - business development representative (however they're named, people in these roles are responsible for creating qualified opportunities that result in a pipeline for the business.)
• AE - account executive (the salesperson responsible for running with and closing opportunities)
• MQL - Marketing qualified lead (this is a KPI that indicates a person's engagement with marketing content or activities. Often confused with a person who's ready to buy.)
• SQL - Sales qualified lead (this is a person who has been qualified by a BDR to be in market and potentially ready to buy, pending further qualification in an IQM).
• IQM - initial qualifying meeting (a meeting set by a BDR, including the AE and the prospective customer. This is where the AE decides that there's a qualified opportunity to enter into the CRM system)
• CRM - customer relationship management (this is software that allows companies to track prospective and existing customers and all of the interactions with those companies and people at those companies)

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.

Episoder(151)

007: Jim Mitte - Internet Marketing Without The Smoke & Mirrors

007: Jim Mitte - Internet Marketing Without The Smoke & Mirrors

Guest: Jim Mitte Guest Bio: Jim Mitte is an industry leading Internet Marketing expert with over 23 years of experience. His digital agency focuses on generating leads and making phones ring.   Guest Links: https://www.turtlehut.com/free-consultation     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

8 Aug 202233min

006: Jason Osborn - Generate Leads Through LinkedIn Without Being Spammy Or Paying For Ads

006: Jason Osborn - Generate Leads Through LinkedIn Without Being Spammy Or Paying For Ads

Guest: Jason Osborn Guest Bio: Jason Osborn is a leading expert on LinkedIn showing businesses around the globe how to generate high-quality leads without being spammy or paying for ads. Originally from Texas, Jason now lives in England by way of the Republic of Ireland. When he was living in Ireland 16 years ago, he trained to be a Life Coach and started marketing himself online. He had no idea of how to market himself online but loved learning how to do it. Within 18 months Jason had built an email list of 9,000+ and was coaching people in 13 countries. More and more people we asking Jason how he was doing this and wanting him to share his secrets of how to market online. As a result, 12 years ago he transitioned his business to helping other businesses with their online marketing. He’s now focused in on working with businesses showing them how to tap into the power of LinkedIn to generate leads but in a way that’s authentic withing being spammy or paying for ads.   Guest Links: www.ImpactForLeads.com https://www.linkedin.com/in/jasonaosborn/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

1 Aug 202242min

005: Alan Fendrich - How To Grind Your Competition Into The Dust By Hiring Sales Rockstars

005: Alan Fendrich - How To Grind Your Competition Into The Dust By Hiring Sales Rockstars

Guest: Alan Fendrich Guest Bio: Like you, sales hiring system creator, Alan Fendrich has seen the world of sales hiring change over the past 20 years. Today, with access to unlimited numbers of applicants through the Internet, he sees a tremendous opportunity for most companies to hire better quality salespeople. However most companies continue to cling to an old model of sales hiring that might have worked in the past, but certainly is failing to deliver top performing salespeople today. Alan’s clients range from Fortune 100 media companies, to technology companies to internet technology startups   Guest Links: www.getsales.advancedhiring.com www.Meetwithalan.com About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202235min

004: Mike Faherty - The Playbook For Growth-Minded Business Leaders To Make Their Vision A Reality

004: Mike Faherty - The Playbook For Growth-Minded Business Leaders To Make Their Vision A Reality

Guest: Mike Faherty Guest Bio: Mike is the CEO and Founder of ProSales Connection. He founded the business in 2009 to help B2B companies create sustainable growth. Mike started his career at Compaq Computer Corporation, then went on to lead sales teams at Hewlett Packard and Western Union. Today, Mike is focused on building the world's best sales and marketing agency for B2B Technology and EdTech companies. Mike loves to share his experience with growth-minded business leaders who are looking for a proven playbook to make their vision a reality.   Guest Links: www.prosalesconnection.com http://www.prosalesconnection.com/cmo-planner     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202239min

003: Andrea Waltz - Go for No. Yes is the Destination, No is How You Get There.

003: Andrea Waltz - Go for No. Yes is the Destination, No is How You Get There.

Guest: Andrea Waltz Guest Bio: Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, through keynote speaking and training materials, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 Sales books for the last 12 years, selling nearly 500,000 copies.   Guest Links: www.Goforno.com/Quiz Books: Go for No! Yes is the Destination, No is How You Get There When They Say No: The Definitive Guide for Handling Rejection in Sales (Go for No! Book 2)  Go for No! for Network Marketing Million Dollar Book Formula: How to Write a Short Book That Will Sell Forever The Fear Factory Kindle Edition The Diamond Line: A Magical Journey of Personal Success and Self-Discovery Kindle Edition Smart Bitches Buy Bitcoin: A Simple Guide for Women Who Want to Learn the Truth About Bitcoin and Control Their Financial Future Million Dollar Year     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202237min

002: Connie Whitman - Changing The Sales Game- Coach Your Team To Sales Success

002: Connie Whitman - Changing The Sales Game- Coach Your Team To Sales Success

Guest: Connie Whitman Guest Bio: Known for her high-energy, passionate, heart-centered, and enthusiastic approach to sales, teaching and coaching, Connie Whitman has been the CEO of Changing the Sales Game for 20+ years helping business owners, leaders and sales teams build powerhouse organizations. A three-time #1 International Best-Selling author of her book ESP (Easy Sales Process): 7-Steps to Sales Success, speaker, and podcast host, Connie’s inspired teaching, transformational tools and content ensure that business owners and salespeople grow their revenue streams through enhanced communication skills. She is thrilled to share inspiring content on her international podcasts the “Changing the Sales Game,” and “Enlightenment of Change.”   Guest Links: Website: https://www.changingthesalesgame.com/ Free Communication Style Assessment (CSA)™: https://whitmanassoc.com/wendyweiss Changing the Sales Game Podcast:  https://podcasts.apple.com/us/podcast/heart-centered-sales-leader/id1543243616 Books: Ready, Connect, Grow: Grow Your Business Through the Power of Your Connections Kindle Edition ESP–Easy Sales Process   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202239min

001: An Introduction to Salesology - Conversations with Sales Leaders

001: An Introduction to Salesology - Conversations with Sales Leaders

Get to know your host, Wendy Weiss, and all about why you should be listening to this show. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

7 Jul 20224min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
pengepodden-2
utbytte
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
pengesnakk
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-rettssikkerhet-bak-fasaden-pa-rettsstaten-norge
lederpodden
okonomiamatorene
rss-investering-gjort-enkelt
rss-fa-makro
rss-markedspuls-2