Can brands change what you think?
Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. T...
5 Des 202227min
Why 'doing everything' at work won't work
Are you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less productive than your peers. In this episode, I sh...
28 Nov 202225min
The secrets salespeople won’t tell you
Ever struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle with selling. See selling is something all of us do. ...
21 Nov 202227min
I used an ancient storytelling trick to get 11k TikTok followers
Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got...
14 Nov 202221min
Julius Caesar: How to influence an empire
Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t kn...
7 Nov 202227min
Cost-free marketing that actually works
The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Liste...
31 Okt 202226min
How a blanket design saved 1,000s from malnutrition
Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t lis...
24 Okt 202220min
Is growth mindset training a waste of time?
Grit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teaching it. But is it useful or utter rubbish? On today’...
17 Okt 202228min
