Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2119 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Ben Salisbury, a consultant, coach, content creator, public speaker, thought leader and subject matter expert for the wine & spirits industry. In this episode they discuss how wine producers can stay afloat and even thrive in an industry with too little distributors compared to increasing number of producers, through tactics such as email marketing and lead generation. More about today’s guest: Ben Salisbury Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly. Connect: Website: https://salisburycreative.com/ Insta: https://www.instagram.com/winesalesstimulator/ Linkedin: https://www.linkedin.com/in/ben-salisbury-7660511/ Facebook: https://www.facebook.com/salisburycreative TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram www.instagram.com/aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

Episoder(2575)

Ep. 175 Monty Waldin interviews Lynne Sherriff MW | Italian Wine Personalities

Ep. 175 Monty Waldin interviews Lynne Sherriff MW | Italian Wine Personalities

In this episode Monty Waldin meets Lynne Sherriff MW, wine consultant and passionate educator whose career in the wine business has taken her all over the world and most recently in Italy where in Verona she will be the Senior General Chairman for 2019 edition of 5StarWines – the Book blind tasting. Originally from South Africa and former Chairman of the Institute for Masters of Wine, Lynne tells Monty about her beginnings in the hotel business and her Master of Wine studies. She also talks about her wine travels and work experiences in France, Germany, South Africa, Japan and Italy and how these travels and work experiences have shaped her career. Tune in to learn more about Lynne’s dedication and expertise in the global wine industry as well as a cottage near Lucca that she calls home.

12 Feb 201921min

Ep. 174 Monty Waldin interviews Caterina Dei (Cantine Dei) | Discover Italian Regions: Tuscany / Toscana

Ep. 174 Monty Waldin interviews Caterina Dei (Cantine Dei) | Discover Italian Regions: Tuscany / Toscana

In this episode, Monty Waldin interviews Caterina Dei whose family owns the Cantine Dei winery in Montepulciano, Siena. The winery produces Vino Nobile di Montepulciano from the “Prugnolo Gentile,” the local name for the Sangiovese grape. Monty and Caterina talk about the history of the winery and of the Vino Nobile denomination. Caterina also explains the way different soil types (clay and sandy soils) affect flavour in their Vino Nobile; she also talks about Cantine Dei’s signature wine “Bossone,” their single-vineyard Vino Nobile. Tune in to learn more about Cantine Dei’s sustainable viticulture, their top markets, and some interesting food pairings.

11 Feb 201911min

Ep. 173 Adam Teeter & Zach Geballe (The VinePair Podcast) on podcasting | Monty Interviews Other Wine Podcasters

Ep. 173 Adam Teeter & Zach Geballe (The VinePair Podcast) on podcasting | Monty Interviews Other Wine Podcasters

In episode 173, Monty Waldin talks to Adam Teeter & Zach Geballe, the hosts of the VinePair Podcast, which airs once a week and covers stories from the beverage industry at large. Adam and Zach tell Monty about their approach to podcasting and the power of audio storytelling. They also discuss the challenges to talk about the complexity of Italian wine to the wider public. Tune in to learn about what drives podcasters’s passion in the wine industry.

5 Feb 201922min

Ep. 172 Chris Scott (The UK Wine Show Podcast)on podcasting | Monty Interviews Other Wine Podcasters

Ep. 172 Chris Scott (The UK Wine Show Podcast)on podcasting | Monty Interviews Other Wine Podcasters

In episode 172, Monty Waldin meets Chris Scott, the host of the UK Wine Show Podcast, one of the earliest podcast shows. Chris started in the early 2000s and his podcast currently broadcast on average once a week. Chris tells Monty about his beginnings and his passion for podcasting and wine education. Chris also manages a wine education business in the UK with his wife Jane—ThirtyFifty—a certified Wine & Spirits Education Trust course provider and organizer of various wine tasting events. Chris talks about his most recent podcast series on the UK Wine Show Podcast, which aims to support WSET Level 3 students in their studies. Tune in to learn about the fascinating world of wine podcasts with Monty Waldin and “podcaster extraordinaire” Chris Scott. You will also discover how Chris selects his wine in an Italian restaurant!

4 Feb 201923min

Ep. 171 Monty Waldin interviews Angelo Peretti (Consorzio Bardolino Chiaretto) | Discover Italian Regions: Veneto

Ep. 171 Monty Waldin interviews Angelo Peretti (Consorzio Bardolino Chiaretto) | Discover Italian Regions: Veneto

In this episode, Monty Waldin interviews Angelo Peretti, Director of the Consorzio Chiaretto e Bardolino, business strategist, as well as director and wine writer at The Internet Gourmet. Angelo illustrates the wine denominations typical of the Lake Garda area: Bardolino, Lugana, Custoza, Chiaretto, and Bardolino. Angelo focuses on the history of the Chiaretto denomination, its production, vinification, and turn to the rosé style. Monty and Angelo discuss the markets for Chiaretto as well as very interesting food pairings. Tune in for an exciting journey of discovery into one of the most famous Italian rosés.

29 Jan 201922min

Ep. 170 Monty Waldin interviews Emma Bentley (Vin Natur - La Biancara Angiolino Maule) | Natural Wine

Ep. 170 Monty Waldin interviews Emma Bentley (Vin Natur - La Biancara Angiolino Maule) | Natural Wine

In this episode, Monty Waldin interviews Emma Bentley, a representative of the VinNatur association founded by natural wine grower Angiolino Maule at La Biancara winery in Gambellara, Veneto. Emma tells the story of how Angiolino founded the association and started to make natural wine following a “wine epiphany.” Tune in to learn about VinNatur’s objectives and certification parameters. Emma and Monty also reflect on the challenges for wine growers and the future the natural wine movement.

28 Jan 201913min

Ep. 169 Monty Waldin interviews Chiara Giannotti (Vino TV) | Wine Influencers

Ep. 169 Monty Waldin interviews Chiara Giannotti (Vino TV) | Wine Influencers

In this podcast, Monty Waldin interviews Chiara Giannotti, the mastermind behind the multimedia project Vino TV. Chiara, whose social media channels are very popular (107,000 followers on Facebook), has an extensive background in the Italian wine world as she worked for 15 years in the family winery Fazi Battaglia in the Marche region and also in the Fassati winery in Montepulciano. Chiara talks about her Vino TV project and her radio show on Radio Food. She tells Monty about the importance of sharing producers’ personal stories and about building a relationship of trust with her interviewees. Tune in to also learn more about Chiara’s life-long passion for Verdicchio!

22 Jan 20198min

Ep. 167 Monty Waldin interviews Shenghan Wang (Lady Penguin) | Wine Influencers

Ep. 167 Monty Waldin interviews Shenghan Wang (Lady Penguin) | Wine Influencers

In this episode Monty Waldin meets Shenghan Karla Wang, Chinese wine influencer originally from Chengdu in the Sichuan province. Shenghan is the founder of the Lady Penguin brand, the most active wine community in China on various digital and social media platforms. Shenghan tells Monty her personal and family story. She talks about her Lady Penguin project and provides her insight into the Chinese wine market. Tune in also to learn about Shenghan’s memorable visit to an Italian winery with her mother!

15 Jan 201926min

Populært innen Fakta

merry-quizmas
fastlegen
dine-penger-pengeradet
hanna-de-heldige
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
rss-strid-de-norske-borgerkrigene
treningspodden
foreldreradet
jakt-og-fiskepodden
dypdykk
fryktlos
rss-sarbar-med-lotte-erik
sinnsyn
gravid-uke-for-uke
tomprat-med-gunnar-tjomlid
rss-sunn-okonomi
smart-forklart
rss-kunsten-a-leve
hverdagspsyken
rss-impressions-2