Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2119 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Ben Salisbury, a consultant, coach, content creator, public speaker, thought leader and subject matter expert for the wine & spirits industry. In this episode they discuss how wine producers can stay afloat and even thrive in an industry with too little distributors compared to increasing number of producers, through tactics such as email marketing and lead generation. More about today’s guest: Ben Salisbury Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly. Connect: Website: https://salisburycreative.com/ Insta: https://www.instagram.com/winesalesstimulator/ Linkedin: https://www.linkedin.com/in/ben-salisbury-7660511/ Facebook: https://www.facebook.com/salisburycreative TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram www.instagram.com/aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

Episoder(2575)

Ep. 166 Monty Waldin interviews Angela Maculan (Maculan Winery) | Discover Italian Regions: Veneto

Ep. 166 Monty Waldin interviews Angela Maculan (Maculan Winery) | Discover Italian Regions: Veneto

In this episode, Monty Waldin meets Angela Maculan, whose family owns the Maculan Winery in Breganze, near Vicenza. Angela tells Monty about their famous Torcolato and Acini Nobili sweet wines. They also discuss local grape varieties such as the distinctive Vespaiola grape and the climate of the area. Angela also provides some very interesting historic information about the cultivation of French grape varieties in the area, documented in a pamphlet dated 1855! Tune in to learn more also about food and wine pairings for Torcolato!

14 Jan 201910min

Ep. 165 Monty Waldin interviews Georgia Panagopoulou (Wine Gini) | Wine Influencers

Ep. 165 Monty Waldin interviews Georgia Panagopoulou (Wine Gini) | Wine Influencers

In this episode Monty Waldin meets Georgia Panagopoulou a.k.a. Wine Gini, wine influencer and communicator based in Greece whose Instagram profile @wine.gini counts over 85,5 k followers. Wine Gini, who is a chemical engineer by trade, started her wine love affair by studying WSET courses and by working for a winery in the Greek island of Santorini. Wine Gini talks about the way wineries can find their own voice on social media by following… “the hero’s journey.” Tune in also to learn more about Greek native varieties and Wine Gini’s love for Italian wine!

8 Jan 201916min

Ep. 164 Monty Waldin interviews Bianca Ferrini (Podere Giodo) | Discover Italian Regions: Tuscany / Toscana

Ep. 164 Monty Waldin interviews Bianca Ferrini (Podere Giodo) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Bianca Ferrini, whose family owns Podere Giodo in the Montalcino area of Tuscany. Bianca tells Monty about the winery’s production of Sangiovese-based Brunello di Montalcino and Toscana Rosso IGT. Bianca talks about the winery’s location and soil and the most important markets for their wines, namely the United States, Norway, and Sweden. Tune in to learn more also about Poderi Giodo’s new endeavor in Sicily in the Etna area with Nerello Mascalese grapes!

7 Jan 20197min

Ep. 160 Monty Waldin interviews Viviana Malafarina (Basilisco Winery) | Discover Italian Regions: Basilicata

Ep. 160 Monty Waldin interviews Viviana Malafarina (Basilisco Winery) | Discover Italian Regions: Basilicata

In this episode Monty Waldin interviews Viviana Malafarina at the Basilisco Winery in the Aglianico del Vulture area of Basilicata in the South of Italy. The winery produces Aglianico and Fiano based wines. Viviana and Monty talk about vineyard soils that in her estate are made of 95% volcanic lava stones and located on 620mt on the sea level. Viviana also tells Monty about one of their vineyards that is more than 85 years old. Tune in also to learn about the local vine growing method called “a capanno” or “accannato” and to discover Aglianico’s potential for ageability.

10 Des 201813min

Ep. 159 Monty Waldin interviews Michaela Morris (Vinitaly International Academy Italian Wine Expert) | Education meets Business

Ep. 159 Monty Waldin interviews Michaela Morris (Vinitaly International Academy Italian Wine Expert) | Education meets Business

In this episode Monty Waldin interviews Michaela Morris, wine educator from Canada and Vinitaly International Academy Italian Wine Expert. Michaela tells Monty about how she got into wine and, in particular, how she fell in love with Italian wine in Piemonte despite some initial diffidence. Michaela also talks about the latest trends for Italian wine in Canada and what difficulties foreign students have in learning about Italian wine. Tune in also to hear about her cycling trips around Italy and her love for Bologna!

4 Des 201814min

Ep. 158 Monty Waldin interviews Jeanette Servidio (Campo alle Comete) | Discover Italian Regions: Tuscany / Toscana

Ep. 158 Monty Waldin interviews Jeanette Servidio (Campo alle Comete) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Jeanette Servidio, CEO of Campo alle Comete, a winery in the Bolgheri area and a recent acquisition of the Capaldo family from the Campania region in the South of Italy. Monty and Jeanette discuss the poetic name of the winery that means "fields of comets" and the distinctive soil conditions of the Bolgheri area. Tune in to learn more about their wines, Cabernet Sauvignon, Vermentino, and various blends Bolgheri-style!

2 Des 201814min

Ep. 157 Monty Waldin interviews Elisabetta Geppetti (Fattoria Le Pupille) | Discover Italian Regions: Tuscany / Toscana

Ep. 157 Monty Waldin interviews Elisabetta Geppetti (Fattoria Le Pupille) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Elisabetta Geppetti owner of Fattoria Le Pupille in the Morellino di Scansano area, in Tuscany. Elisabetta tells Monty about the history of her winery which developed at a time when there weren't many producers of Morellino. Monty and Elisabetta also talk about the Morellino di Scansano denomination and some of Fattoria Le Pupille's iconic wines, Poggio Valente and Saffredi.

27 Nov 201816min

Ep. 161 Monty Waldin interviews Barbara Philip MW (BC Liquor Stores) | Italian Wine Personalities

Ep. 161 Monty Waldin interviews Barbara Philip MW (BC Liquor Stores) | Italian Wine Personalities

In this episode Monty Waldin interviews Barbara Philip MW, Category Manager at British Columbia Liquor Stores, one of the governmental liquor boards of the Canadian provinces. Monty and Barbara talk about the latest trends in wine drinking in Canada, Canadian wine, and the Italian grape varieties grown there (some Nebbiolo experiments and Sangiovese).

27 Nov 20189min

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