Is the “godfather of influence” still relevant?
Nudge21 Okt 2024

Is the “godfather of influence” still relevant?

Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini’s 1984 findings still apply. How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xk Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/ Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524 BBC’s Bickman experiment: https://youtu.be/4jcleVvgchs?si=hxG2nodA_1vAZfDS Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Episoder(285)

5 things I learned from psychology experts in 2022

5 things I learned from psychology experts in 2022

I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newslet...

27 Des 202240min

The reason why stories stick in your mind

The reason why stories stick in your mind

Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple,...

19 Des 202232min

The scientific secrets of perfect timing (feat. Dan Pink)

The scientific secrets of perfect timing (feat. Dan Pink)

Want to make a good decision? Don’t make it in the afternoon. In today’s show, NYT bestselling author Dan Pink explains the science behind perfect timing. We share the worst decision in the history of...

12 Des 202222min

Can brands change what you think?

Can brands change what you think?

Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. T...

5 Des 202227min

Why 'doing everything' at work won't work

Why 'doing everything' at work won't work

Are you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less productive than your peers. In this episode, I sh...

28 Nov 202225min

The secrets salespeople won’t tell you

The secrets salespeople won’t tell you

Ever struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle with selling. See selling is something all of us do. ...

21 Nov 202227min

I used an ancient storytelling trick to get 11k TikTok followers

I used an ancient storytelling trick to get 11k TikTok followers

Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got...

14 Nov 202221min

Julius Caesar: How to influence an empire

Julius Caesar: How to influence an empire

Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t kn...

7 Nov 202227min

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