109: Yaniv Zaid – Dr. Persuasion

109: Yaniv Zaid – Dr. Persuasion

Guest: Yaniv Zaid

Guest Bio:

Known to the world as "Doctor Persuasion", economist and attorney Dr. Yaniv Zaid acts as a business consultant to government departments, private firms, and public organizations. He holds a PhD in law and utilizes his rich knowledge and experience to help others achieve success. Dr. Zaid is recognized worldwide as an expert in the fields of public speaking, marketing, sales, negotiation, and persuasion, and placed 3rd in the 2003 world ranking of public speakers. Following 20 years of international success, Dr. Zaid is the author of 11 best seller books - including "Public Speaking", "Creative Marketing" and "Sales Bible" - and is often invited to lecture and consult around the world.

Guest Links:

The 21st Century Sales Bible: Mastering the 10 Commandments of Marketing, Negotiation & Persuasion

yaniv@yanivzaid.com

Key Points:

The Gap in Education

· Many individuals lack training in public speaking, marketing, and sales despite these skills being essential in professional settings.

· Law Schools often do not teach practical skills like marketing oneself, courtroom speaking, or legal writing. Similarly, economics programs often overlook sales and marketing.

· Bridging the Gap: The speaker's mission is to educate others on essential skills such as marketing, sales, public speaking, and negotiation to fill the educational void.

The Nature of Persuasion

· Positive Influence: Persuasion is about positively changing people's minds and encouraging them to choose your offering over others.

· Authenticity in Sales: Salespeople must genuinely believe in their products and show authenticity to build trust with clients.

Target Audience

· Focus on understanding and targeting the audience that genuinely needs your product to maximize effectiveness in persuasion.

Sales Team Management

· Hiring individuals who love sales and understand the product is crucial for an effective sales team. Salespeople should believe in the product they are selling for authenticity and effectiveness.

· Encourage your sales team to improve their skills and knowledge. This can lead to better engagement with potential clients.

Do's and Don'ts of Persuasion

· Do Sell the Problem: Highlight the problem first; the bigger the problem, the more value clients place on the solution.

· Don't Focus on Subjectivity: Avoid claiming that your product is great without evidence; instead, use social proof and objective evidence to support your claims.

· Authenticity Over Perfection: Avoid branding yourself as a flawless expert. Instead, relate to your audience by sharing both successes and failures. This builds trust and makes you more relatable.

Long-term Relationships

· Sales should be based on mutual benefit and understanding, aiming for long-term client relationships rather than short-term gains.

Storytelling as a Tool

· Use stories to convey your message and include social proof within them. Stories engage the audience's emotions and can be more persuasive than just stating facts.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.

Episoder(150)

006: Jason Osborn - Generate Leads Through LinkedIn Without Being Spammy Or Paying For Ads

006: Jason Osborn - Generate Leads Through LinkedIn Without Being Spammy Or Paying For Ads

Guest: Jason Osborn Guest Bio: Jason Osborn is a leading expert on LinkedIn showing businesses around the globe how to generate high-quality leads without being spammy or paying for ads. Originally from Texas, Jason now lives in England by way of the Republic of Ireland. When he was living in Ireland 16 years ago, he trained to be a Life Coach and started marketing himself online. He had no idea of how to market himself online but loved learning how to do it. Within 18 months Jason had built an email list of 9,000+ and was coaching people in 13 countries. More and more people we asking Jason how he was doing this and wanting him to share his secrets of how to market online. As a result, 12 years ago he transitioned his business to helping other businesses with their online marketing. He’s now focused in on working with businesses showing them how to tap into the power of LinkedIn to generate leads but in a way that’s authentic withing being spammy or paying for ads.   Guest Links: www.ImpactForLeads.com https://www.linkedin.com/in/jasonaosborn/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

1 Aug 202242min

005: Alan Fendrich - How To Grind Your Competition Into The Dust By Hiring Sales Rockstars

005: Alan Fendrich - How To Grind Your Competition Into The Dust By Hiring Sales Rockstars

Guest: Alan Fendrich Guest Bio: Like you, sales hiring system creator, Alan Fendrich has seen the world of sales hiring change over the past 20 years. Today, with access to unlimited numbers of applicants through the Internet, he sees a tremendous opportunity for most companies to hire better quality salespeople. However most companies continue to cling to an old model of sales hiring that might have worked in the past, but certainly is failing to deliver top performing salespeople today. Alan’s clients range from Fortune 100 media companies, to technology companies to internet technology startups   Guest Links: www.getsales.advancedhiring.com www.Meetwithalan.com About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202235min

004: Mike Faherty - The Playbook For Growth-Minded Business Leaders To Make Their Vision A Reality

004: Mike Faherty - The Playbook For Growth-Minded Business Leaders To Make Their Vision A Reality

Guest: Mike Faherty Guest Bio: Mike is the CEO and Founder of ProSales Connection. He founded the business in 2009 to help B2B companies create sustainable growth. Mike started his career at Compaq Computer Corporation, then went on to lead sales teams at Hewlett Packard and Western Union. Today, Mike is focused on building the world's best sales and marketing agency for B2B Technology and EdTech companies. Mike loves to share his experience with growth-minded business leaders who are looking for a proven playbook to make their vision a reality.   Guest Links: www.prosalesconnection.com http://www.prosalesconnection.com/cmo-planner     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202239min

003: Andrea Waltz - Go for No. Yes is the Destination, No is How You Get There.

003: Andrea Waltz - Go for No. Yes is the Destination, No is How You Get There.

Guest: Andrea Waltz Guest Bio: Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, through keynote speaking and training materials, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 Sales books for the last 12 years, selling nearly 500,000 copies.   Guest Links: www.Goforno.com/Quiz Books: Go for No! Yes is the Destination, No is How You Get There When They Say No: The Definitive Guide for Handling Rejection in Sales (Go for No! Book 2)  Go for No! for Network Marketing Million Dollar Book Formula: How to Write a Short Book That Will Sell Forever The Fear Factory Kindle Edition The Diamond Line: A Magical Journey of Personal Success and Self-Discovery Kindle Edition Smart Bitches Buy Bitcoin: A Simple Guide for Women Who Want to Learn the Truth About Bitcoin and Control Their Financial Future Million Dollar Year     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202237min

002: Connie Whitman - Changing The Sales Game- Coach Your Team To Sales Success

002: Connie Whitman - Changing The Sales Game- Coach Your Team To Sales Success

Guest: Connie Whitman Guest Bio: Known for her high-energy, passionate, heart-centered, and enthusiastic approach to sales, teaching and coaching, Connie Whitman has been the CEO of Changing the Sales Game for 20+ years helping business owners, leaders and sales teams build powerhouse organizations. A three-time #1 International Best-Selling author of her book ESP (Easy Sales Process): 7-Steps to Sales Success, speaker, and podcast host, Connie’s inspired teaching, transformational tools and content ensure that business owners and salespeople grow their revenue streams through enhanced communication skills. She is thrilled to share inspiring content on her international podcasts the “Changing the Sales Game,” and “Enlightenment of Change.”   Guest Links: Website: https://www.changingthesalesgame.com/ Free Communication Style Assessment (CSA)™: https://whitmanassoc.com/wendyweiss Changing the Sales Game Podcast:  https://podcasts.apple.com/us/podcast/heart-centered-sales-leader/id1543243616 Books: Ready, Connect, Grow: Grow Your Business Through the Power of Your Connections Kindle Edition ESP–Easy Sales Process   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202239min

001: An Introduction to Salesology - Conversations with Sales Leaders

001: An Introduction to Salesology - Conversations with Sales Leaders

Get to know your host, Wendy Weiss, and all about why you should be listening to this show. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

7 Jul 20224min

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