Episode Fifteen: Nick Hewat on media today and what he has learned over the past 25 years.

Episode Fifteen: Nick Hewat on media today and what he has learned over the past 25 years.

In this episode of The Six Sells Podcast, Mike Nicholson talks to Nick Hewat.

Nick has previously held senior roles at Capital Radio, Virgin Radio, Absolute Radio before popping down the headphones and picking up the broadsheets - formerly at The Telegraph, and most recently at The Guardian.

In this episode Nick shares some of his hard-fought lessons, and also talks about his views on the current media and advertising landscape.

Some of the areas we talk about include:

The promise of premium media v the reality?

Contextual targeting and first-party data, the answer to the cookie-pocalypse for the Washington Post and others?

The rise of e-commerce and direct to consumer selling.

How some people with the word marketing in their title can’t define clearly what it means.

The advice that you should never move jobs for more money.

Why you should never ask for your gazpacho soup to be heated up in front of clients.






Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(154)

'Client-Side Media' with Daniel Glynn on the Six Sells Podcast

'Client-Side Media' with Daniel Glynn on the Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Daniel Glynn, who is Head of Media Buying at Heineken, about ‘Client-Side Media’.Dan is the perfect person to give us insights into bo...

10 Sep 48min

Lucy, James, and Kenya on The Six Sells Podcast

Lucy, James, and Kenya on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Lucy Verby, James Latham and Kenya Peters about UN//Scene, the industry event created to give fresh thinking and new voices a platform...

2 Sep 38min

Relationships with Stephanie Parry on The Six Sells Podcast

Relationships with Stephanie Parry on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish.Here are some of the topics we discussed in this episode:How the client/agency relat...

29 Jul 47min

Media Moments With Sam Eads on The Six Sells Podcast

Media Moments With Sam Eads on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Sam Eads, who is Head of Ad Sales and Operations at Trainline.Sam has an outstanding record of increasing revenue and achieving sustai...

22 Jul 43min

Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance. Intelligent Assistance combine human intelligence with arti...

16 Jul 52min

How to Scale AI with Aurelia Noel on The Six Sells Podcast

How to Scale AI with Aurelia Noel on The Six Sells Podcast

In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X. Aurelia is a recognised online expert with 25 years internati...

8 Jul 1h 2min

Women in Trading with Duri Mehmet on The Six Sells Podcast

Women in Trading with Duri Mehmet on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is ...

1 Jul 22min

Kindness in Media with Jo Blake on The Six Sells Podcast

Kindness in Media with Jo Blake on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media.Jo’s senior career has been spent at the helm of award-winning campaigns and pione...

23 Jun 36min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengepodden-2
utbytte
rss-orjasater
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
stormkast-med-valebrokk-stordalen
lederpodden
morgenkaffen-med-finansavisen
rss-markedspuls-2
liberal-halvtime