The Six Sells Podcast11 Apr 2024

Kara Osborne on The Six Sells Podcast

In episode #77 of The Six Sells Podcast, Mike Nicholson talks to Kara Osborne, CEO at UM London.

The conversation was wide ranging, starting from Kara's early career at GM Motors and the early days of big data right up to the future of AI.

Some of the topics covered include:

Hear the story of how Kara interviewed for and accepted a top marketing job on the same day!

The early days of big data and how to organise it.

Kara’s view on the role of technology and AI in media planning and buying.

Possible ethical and creative issues that AI presents.

The dynamics of the agency/client relationship, and how that has changed.

Made for advertising sites, the definition, the value and the role of data in identifying valuable media.

Listen to Kara talk about why "the future is gonna be less about training engineers and more about asking smart questions"

* * * * * *

The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives.

The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.

On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.

With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.

We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms

Email hello@sixsells.co.uk for more information.

www.sixsells.co.uk

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(148)

Women in Trading with Duri Mehmet on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is ...

1 Jul 22min

Kindness in Media with Jo Blake on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media.Jo’s senior career has been spent at the helm of award-winning campaigns and pione...

23 Jun 36min

Seeing is NOT believing - Six Sells Shorts

Mike Nicholson, CEO, at Six Sells shares a thought about how Seeing is NOT believing anymore. (7m 34s)Since the 17th century, the saying 'seeing is believing' has been used and agreed with en-mass.As ...

17 Jun 7min

Adtech Recruitment with Kim Dando on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital...

15 Jun 27min

Ads in LLMs with Andrea Tortella on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad. Here are some of the topics we discussed in this episode.Ads in ChatGPT and l...

10 Jun 40min

Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrew Wynd, who is an experienced leader in marketing and media with a valuable blend of both agency and brand side roles including S...

3 Jun 32min

The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Simi Gill, who is the Head of Digital at The Kite Factory. Simi has risen through the ranks after first starting in 2019 as Digital Ac...

26 Mai 29min

Digital Out of Home with Tom Barbour on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Barbour, who is the Sales Director at Vistar Media. His career spans roles at GumGum, Blis, and Opera Mediaworks as well as mentor...

20 Mai 27min