Behind the Screens25 Jul 2023

Barbenheimer sets the 4th-highest domestic opening of all time!

Barbie and Oppenheimer were battling for the box office—or in many cases bringing moviegoers in together with Barbenheimer double-features! So how many moviegoers went to see both the bomb and the bombshell, what demographics had the greatest overlap, and what made the atomic blonde combo the biggest domestic opening weekend since Avengers: Endgame? Join us Behind the Screens to find out.

Topics and times:

Barbie box office overview - 1:02
Barbie audience analysis - 3:04
Oppenheimer box office overview - 6:08
Oppenheimer audience analysis - 6:28
The Barbenheimer audience overlap - 9:15
Box office holdover roundup - 10:49
Next Week - 12:47

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

Barbie opened to $162M domestically, the highest domestic opening of all time for a female-directed film, and grossed an additional $194M internationally for a worldwide total of $356.3M.
Oppenheimer opened to $82.4M domestically and $98M internationally for a worldwide total of $180M.
This weekend made for the biggest total domestic opening weekend of 2023, and the 4th-highest domestic opening weekend of all time, only behind Avengers: Infinity War, Star Wars: The Force Awakens, and Avengers: Endgame.
Sound of Freedom made an additional $19.8M this past weekend.
Mission: Impossible: Dead Reckoning Part One grossed $19.5M domestically, bringing its worldwide total to $370M.
Indiana Jones and the Dial of Destiny came in at number 5 with $7M domestically, bringing its worldwide total to $355M.

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