113: Chandler Bolt – Why Write A Book?

113: Chandler Bolt – Why Write A Book?

Guest: Chandler Bolt

Guest Bio:

Chandler Bolt is an investor, the CEO of SelfPublishing.com, a Forbes 30 Under 30 honoree, and the author of 7 bestselling books including his most recent book titled “Published.”. selfpublishing.com is an INC 5000 company the last 4 years in a row as one of the 5,000 fastest-growing private companies in the US.

Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.

Key Points:

Why Write a Book as a Business Owner?

  • A book acts as a silent salesman. It helps you get leads, make sales, and generate referrals.

  • A book builds authority. When you publish, you become an expert in the eyes of your audience, which increases your sales closing rate.



How a Book Helps in the Sales Process

  • It builds belief in your product or service, growing excitement and guiding prospects toward the next steps in your sales funnel.

  • The book also simplifies the referral process, allowing you to encourage current customers to share the book with others.



How to Start Writing Your Book

  • Clarify your idea - focus on a topic that addresses a pain point, offers a promise, and aligns with your business goals.

  • Use the "MORE" Writing Method:

- Mind map: Brainstorm all ideas related to your book.

- Outline: Organize your ideas into chapters.

- Rough Draft: Write the first draft without worrying about perfection.

- Editing: Revise the draft and hire an editor for quality.

  • Chandler emphasizes consistency and accountability throughout the process to overcome challenges.



Overcoming the "Rough Draft" Roadblock

  • Getting the rough draft done is often the hardest part. Many people get stuck here, which delays their progress.

  • Tip: If you're better at speaking than writing, try speaking your ideas out loud, having them transcribed, and repeating the process chapter by chapter.

  • The key is to get it done, then polish it later with editing.



Why Self-Publish Instead of Using a Traditional Publisher?

  • Self-publishing gives you full control over your book: you retain the rights, royalties, and creative freedom.

  • Traditional publishers often don't market your book—you're responsible for that, which makes self-publishing the better option for most entrepreneurs.



How to Get an ROI from Your Book

  • More Leads: Your book introduces your business to new people. It’s a way to grow brand awareness and attract new prospects.

  • More Sales: A book helps in the sales funnel by qualifying leads, handling objections, and establishing trust and authority. Chandler uses his book to attract registrants for webinars and close more deals.

  • More Referrals: Give your book away to existing customers or prospects as a value add, making it easier for them to refer others to your business.



The Power of Giving Away Your Book

  • Give your book away for free: Giving away copies at conferences and through referrals brings in leads and can even generate revenue immediately.

  • Referral programs: Offering books for free to others encourages people to refer your business to their network, helping expand your reach.



Final Advice

  • If you're thinking of writing a book but feel overwhelmed, start small by mind-mapping your ideas. Set aside just 15 minutes to brainstorm your key topic and stories.

  • Remember: Done is better than perfect. Don’t let the quest for perfection stop you from completing the draft.

  • Be consistent: The book-writing process is long, but by staying accountable and following a step-by-step method, you'll create a valuable asset for your business.

Guest Links:

Audio Book: Published: publishedbook.com/audio

About Salesology®: Conversations with Sales Leaders

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%.

If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, click here and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at www.gosalesology.com

Episoder(150)

062: Doug C. Brown – CEO Sales Strategies

062: Doug C. Brown – CEO Sales Strategies

Guest: Doug C. Brown Guest Bio: Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert. He is the creator of the Top 1% Academy, where he trains on how to sell to buyers, whether they be CEOs, business owners, or entrepreneurs, and how to be in the top 1% of sales earners doing so. Guest Links: The Art and Science of Being a Nonstop 1% Earner in Sales www.ceosalesstrategies.com/1PE Contact: doug@ceosalesstrategies.com https://www.linkedin.com/in/dougbrown123/   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

25 Sep 202330min

061: Dan Fantasia- Sales Recruiting Above the Treeline

061: Dan Fantasia- Sales Recruiting Above the Treeline

Guest: Dan Fantasia   Guest Bio: Dan Fantasia has been in the field of sales recruiting since 1997 and founded Treeline in 2001. His exclusive focus on helping companies build world-class, elite sales teams has helped to change the lives of over 3,300 sales professionals. Dan has built a deep knowledge of what it takes to build and grow a top-producing business.   Guest Links: https://www.treelineinc.com/contact-us/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

18 Sep 202328min

060: Gene Plotkin – Managing Enterprise Sales

060: Gene Plotkin – Managing Enterprise Sales

Guest: Gene Plotkin   Guest Bio: Gene Plotkin is an accomplished Sales leader with a diverse range of experience in revenue-driving roles. Over the past 17 years, he has excelled in various positions, both as an individual contributor and as a leader, across a wide spectrum of companies, spanning from early-stage startups to global enterprises. Presently, Gene is the VP of Corporate Sales at Mimeo, where he leads the Enterprise Sales Team, playing a pivotal role in driving the company's sales strategies and growth initiatives.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

11 Sep 202338min

059: Jeff Goldberg – Become a Sales Pro

059: Jeff Goldberg – Become a Sales Pro

Guest: Jeff Goldberg   Guest Bio: Jeff Goldberg is a sales coach and trainer with almost 50 years of experience. He works with both individuals and organizations internationally to help them achieve measurable and sustainable sales increases. He's also the founder of The Sales Pro Network.   Guest Links: “Prospecting – It’s All About the Campaign”   In this video, sales trainer Jeff Goldberg discusses the reason to use a blended approach to your prospecting efforts. (Less than 5 minutes)   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

4 Sep 202327min

058: Wendy Weiss & Michael Neeley – Happy One Year Anniversary to the Salesology® Conversations with Sales Leaders Podcast

058: Wendy Weiss & Michael Neeley – Happy One Year Anniversary to the Salesology® Conversations with Sales Leaders Podcast

Guest:  Wendy Weiss   Guest Bio: Wendy Weiss is the founder of the Salesology® Prospecting Method that generates predictable sales revenue. She is an author, speaker, sales trainer and sales coach and is recognized as a leading authority on lead generation, new business development and sales. Clients include Avon Products, ADP, New York Life and thousands of entrepreneurs throughout the world. Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Inc, Forbes and various other business and sales publications. She is the author of The Sales Winner’s Handbook Essential Strategies to Skyrocket Sales Performance and Cold Calling for Women Opening Doors & Closing Sales. A former ballet dancer, Wendy believes everything she knows in life and business she learned in ballet class. From warmups to rehearsals, she shows her clients how to perform at their best and close all the sales they need.   Guest Links: Watch Wendy’s Dance Video   Title: God Bless the Child Choreographer: Ginger Thatcher Title of Music & Artist Credits: Title of Music, God Bless the Child Artist, Annie Lennox Composer, Billie Holiday & Arthur Herzog, Jr. Dancer: Wendy Weiss   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

31 Jul 202330min

057: Doug Sandler – Nice Guy on Podcasting

057: Doug Sandler – Nice Guy on Podcasting

Guest: Doug Sandler   Guest Bio: Doug Sandler is an entrepreneur and podcast industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys on Business, Doug has interviewed, Gary V, Arianna Huffington, John C. Maxwell and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Productions, providing podcast production, editing and launch services. His Nice Guys podcast, with over 1,300 episodes has been downloaded 5 million times, in more than 175 countries.   Guest Links: www.TurnkeyPodcast.com/money    Books: Nice Guys Finish First  Imagine: 30 Days to A New You Nice Guys Finish First by Doug Sandler (2015)   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

24 Jul 202333min

056: Barbara Spector – Make Smart Moves

056: Barbara Spector – Make Smart Moves

Guest: Barbara Spector    Guest Bio: Barbara Spector, Founder and CEO of SmartMoves, Inc., helps existing sales teams from industries as varied as banking, high technology, and building products to fully discover what is needed to grow sales by at least 17% or more. Since 1997, her company, Smart Moves Inc. has guided her clients to deploy a little-known but proven process that saves time, and money, and takes the guesswork out of how to drive reliable and escalating sales growth during the best or even the most challenging times. Barbara’s proven process helps executives and sales leaders uncover solutions that address all the unknowns which inhibit them from accelerating their top-line revenue, improving their mindset, and developing the right strategies and action plans. You and your listeners will enjoy her lively comments that awaken new ways of thinking about the most important asset in all companies—your top performing salespeople.   Guest Links: Learn the 9 sales mindsets that allow salespeople to close more deals:  http://theguide.vip  How to reach me:  vipchatwithbarb.com OR my website: smartmovesinc.com   AND a particular landing page relevant to our content today: https://www.smartmovesinc.com/sales-force-evaluation     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

17 Jul 202332min

055: Adam Houlahan – LinkedIn Strategist

055: Adam Houlahan – LinkedIn Strategist

Guest: Adam Houlahan   Guest Bio: Adam Houlahan is an International Keynote Speaker specializing in LinkedIn strategies for entrepreneurs, and CEO of one of the few truly global LinkedIn agencies, Prominence Global. He hosts arguably the world’s largest free online LinkedIn training event with thousands of people registering 5 times each year. He is considered to be one of the world’s leading experts in harnessing the power of LinkedIn for business.   Adam is also the author of three Amazon best-selling books Social Media Secret Sauce, The LinkedIn Playbook, and Influencer. Adam co-authored a fourth international best-seller Better Business, Better Life, Better World.  He believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to positively impact 12 million people in need and has surpassed 8 million impacts on the way to that target.      Guest Links: https://assessment.prominence.global/linkedin-productivity   Books: Influencer: The 9 step guide to becoming highly influential in any industry The Linkedin Playbook: Contacts to Customers. Engage>Connect>Convert The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert Influencer : The 9 step guide to becoming highly influential in any industry Social Media Secret Sauce: From 0 to 200,000 Followers in 1 Hour a Day INFLUENCER: The 9 Step Guide To Becoming Highly Influential In Any Industry Influencer: The 9 step guide to becoming highly influential in any industry 3rd 2023 Update ed. Edition   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

10 Jul 202330min

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