113: Chandler Bolt – Why Write A Book?
Salesology® - Conversations with Sales Leaders18 Nov 2024

113: Chandler Bolt – Why Write A Book?

Guest: Chandler Bolt

Guest Bio:

Chandler Bolt is an investor, the CEO of SelfPublishing.com, a Forbes 30 Under 30 honoree, and the author of 7 bestselling books including his most recent book titled “Published.”. selfpublishing.com is an INC 5000 company the last 4 years in a row as one of the 5,000 fastest-growing private companies in the US.

Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.

Key Points:

Why Write a Book as a Business Owner?

  • A book acts as a silent salesman. It helps you get leads, make sales, and generate referrals.

  • A book builds authority. When you publish, you become an expert in the eyes of your audience, which increases your sales closing rate.



How a Book Helps in the Sales Process

  • It builds belief in your product or service, growing excitement and guiding prospects toward the next steps in your sales funnel.

  • The book also simplifies the referral process, allowing you to encourage current customers to share the book with others.



How to Start Writing Your Book

  • Clarify your idea - focus on a topic that addresses a pain point, offers a promise, and aligns with your business goals.

  • Use the "MORE" Writing Method:

- Mind map: Brainstorm all ideas related to your book.

- Outline: Organize your ideas into chapters.

- Rough Draft: Write the first draft without worrying about perfection.

- Editing: Revise the draft and hire an editor for quality.

  • Chandler emphasizes consistency and accountability throughout the process to overcome challenges.



Overcoming the "Rough Draft" Roadblock

  • Getting the rough draft done is often the hardest part. Many people get stuck here, which delays their progress.

  • Tip: If you're better at speaking than writing, try speaking your ideas out loud, having them transcribed, and repeating the process chapter by chapter.

  • The key is to get it done, then polish it later with editing.



Why Self-Publish Instead of Using a Traditional Publisher?

  • Self-publishing gives you full control over your book: you retain the rights, royalties, and creative freedom.

  • Traditional publishers often don't market your book—you're responsible for that, which makes self-publishing the better option for most entrepreneurs.



How to Get an ROI from Your Book

  • More Leads: Your book introduces your business to new people. It’s a way to grow brand awareness and attract new prospects.

  • More Sales: A book helps in the sales funnel by qualifying leads, handling objections, and establishing trust and authority. Chandler uses his book to attract registrants for webinars and close more deals.

  • More Referrals: Give your book away to existing customers or prospects as a value add, making it easier for them to refer others to your business.



The Power of Giving Away Your Book

  • Give your book away for free: Giving away copies at conferences and through referrals brings in leads and can even generate revenue immediately.

  • Referral programs: Offering books for free to others encourages people to refer your business to their network, helping expand your reach.



Final Advice

  • If you're thinking of writing a book but feel overwhelmed, start small by mind-mapping your ideas. Set aside just 15 minutes to brainstorm your key topic and stories.

  • Remember: Done is better than perfect. Don’t let the quest for perfection stop you from completing the draft.

  • Be consistent: The book-writing process is long, but by staying accountable and following a step-by-step method, you'll create a valuable asset for your business.

Guest Links:

Audio Book: Published: publishedbook.com/audio

About Salesology®: Conversations with Sales Leaders

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%.

If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, click here and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at www.gosalesology.com

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006: Jason Osborn - Generate Leads Through LinkedIn Without Being Spammy Or Paying For Ads

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