Ep. 2168 McKenna Cassidy interviews Marc Pfitscher of Cantina Girlan | The Next Generation

Ep. 2168 McKenna Cassidy interviews Marc Pfitscher of Cantina Girlan | The Next Generation

Welcome to the Next Generation and Episode 2168 of the Italian Wine Podcast. Today McKenna Cassidy interviews Marc Pfitscher of Cantina Girlan. Marc shares his experience in how to grow wineries through marketing and how to increase sales through effective strategies from his years of expertise. More about today’s guest: As a results-driven sales and marketing specialist, Marc Pfitscher brings a wealth of expertise in creating and implementing a broad set of projects, strongly focusing on brand growth and visibility for Cantina Girlan. Pfitscher gained professional experience at wineries such as Corte Pavone in Montalcino and Tenuta Pfitscher as well as at the Research Centre Laimburg in Alto Adige. He collected further experience in sales at Austria’s largest wine merchant Wein&Co., before joining Cantina Girlan in 2018. Since 2018, he has been Vice President of the Concorso Nazionale del Pinot Nero, a national Pinot Noir competition in which more than 120 wines from all over Italy and around 700 wine lovers take part every year. Marc Pfitscher holds a Master’s degree from the University of Natural Resources and Life Sciences Vienna, where he graduated in oenology and then in agricultural economics. There, he expanded his academic horizons with a year-long stay at the University of Illinois in Urbana-Champaign. Born in 1992 in Bolzano, Pfitscher speaks three languages (German, English and Italian) and is a sports and nature enthusiast. He is particularly passionate about skiing and ski mountaineering in the Dolomites as well as playing soccer for his hometown’s club. (Bio Courtesy of Maze Row Wine Merchant) Connect: Website: https://www.girlan.it/en Instagram: https://www.instagram.com/cantina_girlan/ LinkedIn: https://www.linkedin.com/in/marc-pfitscher-68ba7812b/ More about the host: McKenna found her love of wine while serving in a Napa Valley tasting room. She later graduated from the University of Notre Dame and pursued wine on the East Coast with E. & J. Gallo Winery. She has worked in wine distribution for restaurants and luxury retail stores for the past three years. Originally from Phoenix, Arizona, McKenna is a Certified Specialist of Wine (2021), Certified Sommelier (2022), and Italian Wine Ambassador (2023). She loves country swing dancing, hosting brunch parties, and sipping Italian Wine. Connect: Facebook @mckennacassidy Instagram @mckennacassidy LinkedIn McKenna Cassidy Website Youtube: McKenna Cassidy _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2570)

Ep. 65 Monty Waldin interviews Paolo Galassi (Terre Cevico) | Discover Italian Regions: Emilia-Romagna

Ep. 65 Monty Waldin interviews Paolo Galassi (Terre Cevico) | Discover Italian Regions: Emilia-Romagna

Episode 65 opens a series of interviews dedicated to wine coops in Italy. In this episode, Monty Waldin meets Paolo Galassi, CEO of Terre Cevico, the Cevico Group Consortium that includes “cooperative companies that have been active in wine-growing for over 60 years.” Monty and Paolo discuss the richness of Emilia Romagna in food and wine. They talks about Romagna’s native grape varieties such as Sangiovese and Trebbiano and the numerous projects the coops are undertaking in another beautiful Italian region. [This podcast has been recorded during Vi.Vite an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

13 Des 201712min

Ep. 156 Monty Waldin interviews Richard Kershaw MW (Kershaw Wines, South Africa) | Italian Wine Personalities

Ep. 156 Monty Waldin interviews Richard Kershaw MW (Kershaw Wines, South Africa) | Italian Wine Personalities

In this episode Monty Waldin interviews Richard Kershaw MW and owner of the Kershaw Wines in South Africa. Monty’s long time friend Richard talks about the possibility of planting Italian native grapes in South Africa, about the South African wine market at an international level, and the Master of Wine programme. Tune in to find out also which Italian wine Richard has in its cabinet!

26 Nov 201720min

Ep. 64 Monty Waldin interviews Francesco Zonin (Zonin 1821) | Discover Italian Regions: Veneto

Ep. 64 Monty Waldin interviews Francesco Zonin (Zonin 1821) | Discover Italian Regions: Veneto

In this podcast Monty Waldin meets Francesco Zonin (Zonin 1821) for an interesting discussion on marketing Italian wine and the different psychological perceptions of wine in different cultures. Fran-cesco talks about his father’s “wine” travels in the 70s in places like Australia, New Zealand, Chile, California, Brazil, Argentina, and his stop in Virginia where the family owns Barboursville Vineyards. Francesco talks about the complexities of marketing and communicating Italian wines in today’s rich landscape of social media and communication technologies.

16 Okt 201711min

Ep. 63 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 2 | Discover Italian Regions: Marche

Ep. 63 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 2 | Discover Italian Regions: Marche

In the second part of Monty Waldin’s interview to Gianluca Garofoli, Monty and Gianluca discuss the Garofoli family history which dates back to and intersects with the mid-nineteenth century Italian Risorgimento, the political, economic and cultural movement that led to the Italian Unification from 1861 onwards. Monty and his guest also continue their conversation about the Marche terroirs and the Garofoli styles of wine.

10 Okt 20179min

Ep. 62 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 1 | Discover Italian Regions: Marche

Ep. 62 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 1 | Discover Italian Regions: Marche

In this two-part episode Monty meets Gianluca Garofoli of Garofoli Vini in Marche. Monty and Gianluca talk about the Marche region and Garofoli’s Verdicchio dei Castelli di Jesi “Podium” wine. Monty and Gianluca also talk about wine and food pairings, particularly their Verdicchio-based wines combined with Asian food. Tune for part 1 of another exciting conversation about Marche and a fantastic Verdicchio terroir!

9 Okt 201714min

Ep. 61 Monty Waldin interviews Chiara Lungarotti (Lungarotti Winery) | Discover Italian Regions: Umbria

Ep. 61 Monty Waldin interviews Chiara Lungarotti (Lungarotti Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin talks to Chiara Lungarotti at the Lungarotti Winery in Umbria. The Lungarotti winery put Umbria on the wine map of Italy with the production of their famous wine Rubesco, a perfect wine for a typical lentil soup and other Umbiran produce such as black truffles. Tune in to listen to Chiara’s family history and her childhood memories walking and working in the vineyard with her father Giorgio.

3 Okt 20178min

Ep. 60 Monty Waldin interviews Giovanni Manetti (Fontodi Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 60 Monty Waldin interviews Giovanni Manetti (Fontodi Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Giovanni Manetti, owner of Fontodi Winery in Panzano, in Chianti Classico. Monty and Giovanni discuss the family history of Fontodi and their way of following biodynamic principles of viticulture. Giovanni also comments on how biodynamic viticulture helps the vineyard cope better with the challenges of global warming. Join Monty Waldin for another exciting conversation with a great Italian wine personality!

2 Okt 201711min

Ep. 59 Monty Waldin interviews Paolo Berluti (La Calcinara Winery) | Discover Italian Regions: Marche

Ep. 59 Monty Waldin interviews Paolo Berluti (La Calcinara Winery) | Discover Italian Regions: Marche

In this episode, we return to the beautiful Conero area of Marche where Monty Waldin meets Paolo Berluti at La Calcinara Winery. Tune in to learn more about organic viticulture, Montepulciano grapes and the importance of insects in the vineyard. Join Monty and Paolo for a "smooth and relaxed" cin cin with Rosso Conero!

25 Sep 201711min

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