089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community
Working Drummer11 Nov 2016

089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community

Michael Robinson is the Vice President of Marketing for KHS America. He leads the Branding, Marketing Communications, Product Management, Marketing Communications, and Creative teams at KHS America. Michael makes significant contributions to the success of KHS America in the areas of leadership and team development, and in the establishment of customer-centric marketing principles that continue to differentiate the KHS family of brands within the market. These brands include: Jupiter Wind Instruments, Mapex Drums, Sonor Drums, NFUZD Audio, Hohner Harmonicas, Hohner Accordions, Hohner Airboard, Hohner Melodicas and Recorders, Sonor Orff Instruments, H. Jimenez, Lanikai and Kohala Ukuleles, A+ Guitars and Bluegrass Instruments, Hohner Kids and Greentones (both musical toy brands), Hercules and Nomad Stands, Majestic Concert Percussion, XO Brass, and Altus and Azumi Flutes. In this podcast, Michael talks about: The roll that KHS America plays from the manufacturer to the customer? Marketing to different personality trates – “Brand Essence” The difference in Mapex and Sonor from a marketing stand point The origin and philosophy of KHS Michael’s musical and drumming background Michael’s introduction to the music industry Rising through the ranks at D’Addario from the production line to R & D to marketing. Advice for those who are interested in the music industry Responsibilities as Vice President of Marketing for KHS America This episode is sponsored by Mapex Drums

Episoder(555)

059 – John Root: Understanding Styles, Diversifying Your Workload, Playing Lower Broadway Gigs in Nashville,

059 – John Root: Understanding Styles, Diversifying Your Workload, Playing Lower Broadway Gigs in Nashville,

John defines what it means to be a working drummer in Nashville Tennessee. Since his move to Nashville in 1993 from Connecticut, John has covered it all from international touring to studio work to ma...

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058 – Charles LaMont Garner: Growing Beyond his Gospel Roots, The Importance of Mentorship, Building a Career Through Good Relationships and Good Character

058 – Charles LaMont Garner: Growing Beyond his Gospel Roots, The Importance of Mentorship, Building a Career Through Good Relationships and Good Character

“My father’s side was musicians, my mother’s side was singers and preachers.” This sums up Charles LaMont Garner’s musical pedigree. The Charleston, SC native lives in Atlanta where he works as a drum...

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057 – Reggie Jackson: Drumming for Dr John, Exuding Joy While Performing, Applying Experience to the Gig

057 – Reggie Jackson: Drumming for Dr John, Exuding Joy While Performing, Applying Experience to the Gig

Based in Columbus Ohio, drummer Reggie Jackson built a reputation from an early age as a powerful drummer who could cover many styles such as be-bop, latin, big band, fusion, pop and gospel. Over the ...

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056 – Kassandra Kocoshis: From Classical to Flamenco to Pop, A Percussionist’s Journey to A Busy L.A. Career

056 – Kassandra Kocoshis: From Classical to Flamenco to Pop, A Percussionist’s Journey to A Busy L.A. Career

As a freshman in high school, Kassandra Kocoshis was studying classical percussion in a collegiate program, and went on to DePaul University in Chicago to study with members of the Chicago Lyric Opera...

23 Mar 201641min

055 – Jack White: Drumming for Rick Springfield, Ike and Tina Turner, Facing Your Fears Head On

055 – Jack White: Drumming for Rick Springfield, Ike and Tina Turner, Facing Your Fears Head On

Originally from Detroit, Jack White is best known for his work world wide with singer/songwriter Rick Springfield in 1976, 1980-84, and 1990-2002. In the 40 plus years that Jack has been playing drums...

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054 – Willie McNeil: From Punk to Reggae, from Salsa to Burlesque…Putting on a Show for 35 Years

054 – Willie McNeil: From Punk to Reggae, from Salsa to Burlesque…Putting on a Show for 35 Years

Willie McNeil came to LA barely out of high school in the early 1980s. He got busy quickly and hasn’t stopped since, playing with bands across the musical spectrum, sometimes as a sideman but more oft...

9 Mar 201650min

053 – Marshall Richardson: Touring with a “Legacy Artist”, Garnering Recording Tips from Pro Engineers, Taking Recommendations Seriously

053 – Marshall Richardson: Touring with a “Legacy Artist”, Garnering Recording Tips from Pro Engineers, Taking Recommendations Seriously

Originally from Memphis, Tennessee, Marshall Richardson moved to Nashville in 2000 after graduating from the University of North Texas with a BA in Music. As a sideman, Marshall has worked with a dive...

2 Mar 20161h 10min

052 – Tina Raymond: Trusting Her Musical Instinct, Being a Woman in a Male-Dominated Field, The Power of Yoga

052 – Tina Raymond: Trusting Her Musical Instinct, Being a Woman in a Male-Dominated Field, The Power of Yoga

The Los Angeles jazz scene has been coming on strong in recent years and Tina Raymond is right in the middle of it. She performs regularly in the city’s top jazz clubs as well as internationally, with...

24 Feb 201637min

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