089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community
Working Drummer11 Nov 2016

089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community

Michael Robinson is the Vice President of Marketing for KHS America. He leads the Branding, Marketing Communications, Product Management, Marketing Communications, and Creative teams at KHS America. Michael makes significant contributions to the success of KHS America in the areas of leadership and team development, and in the establishment of customer-centric marketing principles that continue to differentiate the KHS family of brands within the market. These brands include: Jupiter Wind Instruments, Mapex Drums, Sonor Drums, NFUZD Audio, Hohner Harmonicas, Hohner Accordions, Hohner Airboard, Hohner Melodicas and Recorders, Sonor Orff Instruments, H. Jimenez, Lanikai and Kohala Ukuleles, A+ Guitars and Bluegrass Instruments, Hohner Kids and Greentones (both musical toy brands), Hercules and Nomad Stands, Majestic Concert Percussion, XO Brass, and Altus and Azumi Flutes. In this podcast, Michael talks about: The roll that KHS America plays from the manufacturer to the customer? Marketing to different personality trates – “Brand Essence” The difference in Mapex and Sonor from a marketing stand point The origin and philosophy of KHS Michael’s musical and drumming background Michael’s introduction to the music industry Rising through the ranks at D’Addario from the production line to R & D to marketing. Advice for those who are interested in the music industry Responsibilities as Vice President of Marketing for KHS America This episode is sponsored by Mapex Drums

Episoder(553)

049 – Paul Griffith: Being a Stylist, Managing Expectations, Dealing with Insecurities

049 – Paul Griffith: Being a Stylist, Managing Expectations, Dealing with Insecurities

Paul Griffith is a freelance drummer and writer based in Nashville, TN. As a musician, his unique, left-of-center style (the result of a New Orleans upbringing) has made him a first call for artists l...

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048 – Giuliano Mingucci: Drum Mic’ing 101, Absorbing Styles, Playing to the Song, Working With a Producer

048 – Giuliano Mingucci: Drum Mic’ing 101, Absorbing Styles, Playing to the Song, Working With a Producer

Giuliano Mingucci was born in Brazil but has spent almost his entire life in Kansas City, MO. He started playing professionally in high school and since then has been a member of Kansas City’s most be...

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047 – Jim Reilley: Producer, The Influence of Ringo on Modern Drumming, Getting the Right Drum Sounds in the Studio

047 – Jim Reilley: Producer, The Influence of Ringo on Modern Drumming, Getting the Right Drum Sounds in the Studio

Jim Reilley is a songwriter and producer in Nashville. Jim was also the co-founder of the late-lamented folk-rock “gangstas”, The New Dylans. Along with songwriting partner Reese Campbell, The New Dyl...

20 Jan 20161h 24min

046 – Matt Johnson: Committing to Your Vision, Teaching in the 21st Century, Focusing on Outcomes

046 – Matt Johnson: Committing to Your Vision, Teaching in the 21st Century, Focusing on Outcomes

Matt Johnson is a native of Southern California, where he still lives, plays and teaches. He is the drummer for the Tony Guerrero Quintet, which is also the backing band for actress and singer Jane Ly...

13 Jan 20161h 4min

045 – Danny Young: From Broadway in New York to Nashville, Beyond The Gig, Touring with Nelson

045 – Danny Young: From Broadway in New York to Nashville, Beyond The Gig, Touring with Nelson

Drummer Danny Young is my first interview of 2016. After an amazing 11 months on the road with the national tour of ‘Queen’s ‘We Will Rock You‘, Danny recently relocated back to Nashville where he has...

6 Jan 20161h 12min

044 – Chuck Tilley: Drumming on TV, Playing in “House Bands”, Being a Pro – Always

044 – Chuck Tilley: Drumming on TV, Playing in “House Bands”, Being a Pro – Always

Chuck Tilley has worked with many artists over the years including the great Felix Cavaliere from The Young Rascals, Richard Marx, Lee Greenwood and most recently the country super group Alabama as of...

16 Des 20151h 35min

043 – Travis McNabb / Part 2: Better Than Ezra, Sugarland, Taking Every Gig Seriously

043 – Travis McNabb / Part 2: Better Than Ezra, Sugarland, Taking Every Gig Seriously

Tavis McNabb is perhaps best known as a longtime member of the band Better Than Ezra, although he has performed session and touring work with many acts during his career. Prior to joining Better Than ...

9 Des 201555min

042 – Travis McNabb / Part 1: Better Than Ezra, Sugarland, Mixing Yourself on the Kit

042 – Travis McNabb / Part 1: Better Than Ezra, Sugarland, Mixing Yourself on the Kit

Travis McNabb is perhaps best known as a longtime member of the band Better Than Ezra, although he has performed session and touring work with many acts during his career. Prior to joining Better Than...

2 Des 20151h 9min

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