115: Maxwell Nee – Scoring Great Leads

115: Maxwell Nee – Scoring Great Leads

Guest: Maxwell Nee

Guest Bio:

Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He’s also a multi-award-winning entrepreneur, bodybuilder & dancer. He’s been featured on TV, radio, Forbes, Singapore’s The Business Times & The Australian Business Review.

Guest Links:

ScoreApp free trial

Key Points:

  1. Max's Journey to ScoreApp:
    • Former business coach helping people with sales and online marketing.
    • Grew his business to $2 million in revenue in under 2 years using ScoreApp to generate leads.
    • Became an angel investor in ScoreApp, then a strategic partner, and now the CRO.
  2. Impact of Dance on Business:
    • Max practiced hip-hop dance competitively and as part of performance teams.
    • Key lessons from dance include obsessive focus on goals, handling responsibility, and the “show must go on” mentality.
    • Parallels between dancing and business: focus, discipline, and forward momentum.
  3. What is ScoreApp?:
    • An online quiz tool that helps businesses generate highly qualified leads by offering personalized assessments.
    • Converts traffic (from podcasts, videos, social media, etc.) into leads through data-driven scorecards, giving users a personalized report.
    • Designed to help businesses qualify leads and segment them based on readiness to buy.
  4. Definition of a Lead:
    • A lead is someone who provides their contact information and expresses interest in potentially purchasing a product.
    • Important to have both contact details and a registration of interest for a lead to be considered valuable.
  5. Qualifying Leads with ScoreApp:
    • ScoreApp quizzes help businesses qualify leads by collecting valuable data through a series of questions.
    • Example: A business selling expensive products (e.g., homes or loans) can ask questions about income and readiness to buy, ensuring they get qualified leads.
  6. Traffic Generation for Quizzes:
    • ScoreApp provides resources such as a "Lead Gen Toolkit" and a "Partnerships Portal" to help clients drive traffic to quizzes.
    • Clients can use various channels like email, social media, podcasts, and LinkedIn to drive traffic and collect leads.
  7. Lead Generation as a Top Priority:
    • Lead generation is crucial because it directly impacts sales and revenue.
    • A consistent flow of leads is essential for business growth—without leads, there's no way to generate sales and cash flow.
  8. Comparing Quizzes to Other Lead Gen Methods:
    • Quizzes convert at higher rates (20-40%) compared to traditional lead magnets (10-15%).
    • Quizzes not only attract more leads but also qualify them, increasing conversion rates and providing better data for follow-up.
  9. Do’s and Don’ts in Lead Generation:
    • Do: Personalize outreach. When contacting leads, use data (e.g., quiz scores) to create relevant, tailored conversations.
    • Don’t: Avoid generic, impersonal outreach. Leads prefer personalized experiences over feeling commoditized.
    • Keep the customer experience engaging and relevant, similar to how Amazon personalizes product recommendations.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.

Episoder(151)

007: Jim Mitte - Internet Marketing Without The Smoke & Mirrors

007: Jim Mitte - Internet Marketing Without The Smoke & Mirrors

Guest: Jim Mitte Guest Bio: Jim Mitte is an industry leading Internet Marketing expert with over 23 years of experience. His digital agency focuses on generating leads and making phones ring.   Guest Links: https://www.turtlehut.com/free-consultation     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

8 Aug 202233min

006: Jason Osborn - Generate Leads Through LinkedIn Without Being Spammy Or Paying For Ads

006: Jason Osborn - Generate Leads Through LinkedIn Without Being Spammy Or Paying For Ads

Guest: Jason Osborn Guest Bio: Jason Osborn is a leading expert on LinkedIn showing businesses around the globe how to generate high-quality leads without being spammy or paying for ads. Originally from Texas, Jason now lives in England by way of the Republic of Ireland. When he was living in Ireland 16 years ago, he trained to be a Life Coach and started marketing himself online. He had no idea of how to market himself online but loved learning how to do it. Within 18 months Jason had built an email list of 9,000+ and was coaching people in 13 countries. More and more people we asking Jason how he was doing this and wanting him to share his secrets of how to market online. As a result, 12 years ago he transitioned his business to helping other businesses with their online marketing. He’s now focused in on working with businesses showing them how to tap into the power of LinkedIn to generate leads but in a way that’s authentic withing being spammy or paying for ads.   Guest Links: www.ImpactForLeads.com https://www.linkedin.com/in/jasonaosborn/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

1 Aug 202242min

005: Alan Fendrich - How To Grind Your Competition Into The Dust By Hiring Sales Rockstars

005: Alan Fendrich - How To Grind Your Competition Into The Dust By Hiring Sales Rockstars

Guest: Alan Fendrich Guest Bio: Like you, sales hiring system creator, Alan Fendrich has seen the world of sales hiring change over the past 20 years. Today, with access to unlimited numbers of applicants through the Internet, he sees a tremendous opportunity for most companies to hire better quality salespeople. However most companies continue to cling to an old model of sales hiring that might have worked in the past, but certainly is failing to deliver top performing salespeople today. Alan’s clients range from Fortune 100 media companies, to technology companies to internet technology startups   Guest Links: www.getsales.advancedhiring.com www.Meetwithalan.com About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202235min

004: Mike Faherty - The Playbook For Growth-Minded Business Leaders To Make Their Vision A Reality

004: Mike Faherty - The Playbook For Growth-Minded Business Leaders To Make Their Vision A Reality

Guest: Mike Faherty Guest Bio: Mike is the CEO and Founder of ProSales Connection. He founded the business in 2009 to help B2B companies create sustainable growth. Mike started his career at Compaq Computer Corporation, then went on to lead sales teams at Hewlett Packard and Western Union. Today, Mike is focused on building the world's best sales and marketing agency for B2B Technology and EdTech companies. Mike loves to share his experience with growth-minded business leaders who are looking for a proven playbook to make their vision a reality.   Guest Links: www.prosalesconnection.com http://www.prosalesconnection.com/cmo-planner     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202239min

003: Andrea Waltz - Go for No. Yes is the Destination, No is How You Get There.

003: Andrea Waltz - Go for No. Yes is the Destination, No is How You Get There.

Guest: Andrea Waltz Guest Bio: Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, through keynote speaking and training materials, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 Sales books for the last 12 years, selling nearly 500,000 copies.   Guest Links: www.Goforno.com/Quiz Books: Go for No! Yes is the Destination, No is How You Get There When They Say No: The Definitive Guide for Handling Rejection in Sales (Go for No! Book 2)  Go for No! for Network Marketing Million Dollar Book Formula: How to Write a Short Book That Will Sell Forever The Fear Factory Kindle Edition The Diamond Line: A Magical Journey of Personal Success and Self-Discovery Kindle Edition Smart Bitches Buy Bitcoin: A Simple Guide for Women Who Want to Learn the Truth About Bitcoin and Control Their Financial Future Million Dollar Year     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202237min

002: Connie Whitman - Changing The Sales Game- Coach Your Team To Sales Success

002: Connie Whitman - Changing The Sales Game- Coach Your Team To Sales Success

Guest: Connie Whitman Guest Bio: Known for her high-energy, passionate, heart-centered, and enthusiastic approach to sales, teaching and coaching, Connie Whitman has been the CEO of Changing the Sales Game for 20+ years helping business owners, leaders and sales teams build powerhouse organizations. A three-time #1 International Best-Selling author of her book ESP (Easy Sales Process): 7-Steps to Sales Success, speaker, and podcast host, Connie’s inspired teaching, transformational tools and content ensure that business owners and salespeople grow their revenue streams through enhanced communication skills. She is thrilled to share inspiring content on her international podcasts the “Changing the Sales Game,” and “Enlightenment of Change.”   Guest Links: Website: https://www.changingthesalesgame.com/ Free Communication Style Assessment (CSA)™: https://whitmanassoc.com/wendyweiss Changing the Sales Game Podcast:  https://podcasts.apple.com/us/podcast/heart-centered-sales-leader/id1543243616 Books: Ready, Connect, Grow: Grow Your Business Through the Power of Your Connections Kindle Edition ESP–Easy Sales Process   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Jul 202239min

001: An Introduction to Salesology - Conversations with Sales Leaders

001: An Introduction to Salesology - Conversations with Sales Leaders

Get to know your host, Wendy Weiss, and all about why you should be listening to this show. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

7 Jul 20224min

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