722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1647)

886: Where People Are Spending Money On Growth Today

886: Where People Are Spending Money On Growth Today

During this time of pandemic I wanted to know where people were literally spending their hard earned dollars toward business growth. I asked the audience, “What have you spent money on to learn about ...

5 Mai 202157min

885: Habits with Erica Dhawan

885: Habits with Erica Dhawan

A working mom with two kids and writing a book. She hit burnout and needed a breakthrough. I'm back with Erica Dhawan who was with me in episode 883 to talk about digital body language, the title of h...

3 Mai 202127min

884: How To Motivate Yourself In The Moment

884: How To Motivate Yourself In The Moment

“When you sit down in the morning to your work and feel a bit lacking, what do you do? Do you just push forward and slog it out or do you work on motivating yourself?” This is the question I posed to ...

28 Apr 202146min

883: Create A Winning Digital Personality  | Erica Dhawan

883: Create A Winning Digital Personality | Erica Dhawan

I have a wake up call for you. It sure woke me up. We all have a digital personality and we don’t realize it. We look at text, email, and even video such as zoom as communication tools. But as Erica D...

26 Apr 20211h

882: The Hard Work of Positive Thinking

882: The Hard Work of Positive Thinking

Have you ever heard this? “The hard work of positive thinking.” Zig Ziglar was the royal king of positive thinking and I play a clip where he shares its power in our lives, but also the reality that i...

21 Apr 202147min

881: How You Interpret The World | Enneagram with Beth McCord

881: How You Interpret The World | Enneagram with Beth McCord

We all have patterns in which we interpret and therefore respond to the world. This positively and negatively influences every relationship in our lives. The relationship with ourselves (self-image), ...

19 Apr 20211h 13min

880: Marketing Or Sales - What You Need Most

880: Marketing Or Sales - What You Need Most

“For your business, do you need increased marketing exposure to attract more prospects or better sales conversion with the prospects you are already attracting?” This is the question I posed to our Zi...

14 Apr 202151min

879: How To Have A Podcast People Listen To | Jordan Harbinger

879: How To Have A Podcast People Listen To | Jordan Harbinger

Should you start or have a podcast? We’re at a time when no communication platform is growing more. It wasn’t long ago when we had a couple hundred thousand podcasts but as you’ll hear in this show we...

12 Apr 20211h 6min

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