722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1647)

854: Are You Disciplined?

854: Are You Disciplined?

No one listening to this show is unaware of the concept of personal discipline. We tend to think of ourselves and others as either disciplined, or not. When in truth it’s a fallacy. Nearly everyone is...

13 Jan 20211h 11min

853: A Legit Formula For Success | Steven Kotler

853: A Legit Formula For Success | Steven Kotler

The mere claim to have a formula for any aspect of success initially strikes me wrong, but to a degree, anything can be boiled down to the core ingredients. The difference in my opinion is this formul...

11 Jan 20211h 6min

852: Change The Circumstances Or Your Attitude?

852: Change The Circumstances Or Your Attitude?

I kick us off with a one and a half minute clip from Zig Ziglar where he zeroes in on the myth that we should all just love everything about our work. In truth this is a tremendously frustrating issue...

6 Jan 20211h 5min

851: Personal Strategy Trumps Business Strategy | Habits with Matthew Pollard

851: Personal Strategy Trumps Business Strategy | Habits with Matthew Pollard

At the end of this episode, Matthew thanked me as many of my guests do, for giving focus to this incredibly important, foundational aspect of overall success...the personal habits, and in the last 30 ...

4 Jan 202123min

850: How To Get Value From Journaling

850: How To Get Value From Journaling

There are few leaders and influencers in the personal development, self-help, and health and wellness space who don’t cite journaling as a daily habit for success. From this I know a lot of people who...

30 Des 202047min

849: The Introverts Edge | Matthew Pollard

849: The Introverts Edge | Matthew Pollard

Matthew Pollard first wrote "The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone," as it was his life story, an introvert who initially failed miserably at sales. He taught himself to succe...

28 Des 20201h 4min

848: What will be better in your life a year from now?

848: What will be better in your life a year from now?

Of course as the New Year is upon us we have many people making resolutions and thinking of goals, but this was a simple question to discern what is most on our hearts to make better in our life. As T...

23 Des 20201h 4min

847: Finding Calm and Clarity | Habits with Jess Ekstrom

847: Finding Calm and Clarity | Habits with Jess Ekstrom

Jess Ekstrom is the renowned founder of Headbands of Hope and was my guest in episode 845 where we talked about the strategy of optimism. This is my habits show she began by citing coffee as her first...

21 Des 202029min

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