722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1655)

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The 12 Steps Benefits For All Of Humanity w/ Ian Morgan Cron

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How To Be Free From The Many Masks We Wear w/ Lewis Howes

I don’t think any of us chooses to wear a mask. But creating and wearing them is taught to us from early on. And in some cases, it’s a necessity to survive. Now here we are. Are we wearing a mask? Mor...

24 Jan 202551min

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With the big question and quest of what do we actually want for our lives, it strikes me that it is all just an effort to feel a certain way. We strive and strive for this and for that and to me it se...

23 Jan 202511min

The Books We Love vs The Books That Have Actually Changed Our Lives

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I recently posted a question on Facebook. The question was, “What is a book you have read, where you can honestly look back and say that after you read it, you made a tangible life-change for the bett...

22 Jan 202512min

What Would You Do If All Obstacles Were Gone

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I find that people are far more clear on what keeps them from having what they want, than being clear on what they actually want. The job, the kids, the money, the chores, the upbringing, the governme...

21 Jan 202512min

Unearthing The Mystery Of Knowing What You Really Want w/ Tracey Gee

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The catalyst for writing my book, What Drives You, was realizing what I most wanted for my children, was for them to know what they truly want, and wrap their lives around it. From this inspiration I ...

20 Jan 20251h 30min

Boundaries, Leadership, & Influence with the legendary Dr Henry Cloud

Boundaries, Leadership, & Influence with the legendary Dr Henry Cloud

I get to have deep conversations with people who have had great influence in the lives of so many people. Dr Henry Cloud became synonymous with the term boundaries after his groundbreaking book, Bound...

17 Jan 20251h 15min

Never Quit The Destination But You May Need To Quit Many Methods Of Getting There

Never Quit The Destination But You May Need To Quit Many Methods Of Getting There

In the industry of self-improvement and personal and professional development, we are all familiar with the concept of not quitting. Staying committed. But in my experience, personally and in working ...

16 Jan 202511min

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