722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1656)

Developing Your Child’s Spiritual Interest

Developing Your Child’s Spiritual Interest

Zig Ziglar teaches us the importance of raising your children in a spiritual environment. Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Apr 201218min

Overcoming Fear

Overcoming Fear

Zig Ziglar challenges you to try something new and see the benefit of overcoming fears. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Apr 20128min

Starting Over

Starting Over

Zig Ziglar talks about how to start over at any point in your life. Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Apr 201210min

The New Decision Close

The New Decision Close

Zig Ziglar teaches us sales techniques to help us sell more effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Apr 201214min

The Importance of Role Models

The Importance of Role Models

Zig Ziglar tells you about many good role models to emulate. Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Mar 201211min

The Story of Little Ben Hooper

The Story of Little Ben Hooper

Zig Ziglar tells the story of Ben Hooper and how his self-image changed with a dramatic event. Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Mar 20126min

The importance of religious training for your children

The importance of religious training for your children

Zig Ziglar encourages you to include spiritual education when raising a positive child. Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Mar 20128min

Make a new ending

Make a new ending

Zig Ziglar teaches us that when we fail in life, we can start over and make a new ending to the story. Learn more about your ad choices. Visit megaphone.fm/adchoices

9 Mar 201211min

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