722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1656)

Your Words Are So Important

Your Words Are So Important

Zig Ziglar give sound advice about how to raise positive children. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Okt 201111min

Convince vs Persuade

Convince vs Persuade

Zig Ziglar shows us the difference in sales between convincing a prospect versus persuading a prospect. And shows how to use questions to persuade prospects. Learn more about your ad choices. Visit me...

23 Sep 201113min

Relationships Do Matter

Relationships Do Matter

Zig Ziglar encourages you to nurture your relationships at both work and home. Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Sep 201110min

Success

Success

Zig Ziglar will encourage you to live a life of true success. Learn more about your ad choices. Visit megaphone.fm/adchoices

9 Sep 201110min

The Benefits of Scouting

The Benefits of Scouting

Zig Ziglar shares how children benefit from being in the Boy or Gir Scouts of America. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Aug 201110min

What to do when things are tough

What to do when things are tough

Zig Ziglar motivates you through inspirational stories of people who have thrived in tough situations. Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Aug 201115min

The Story of the Pump

The Story of the Pump

Zig Ziglar uses an old fashioned water pump to teach us about hard work and discipline. Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Aug 20118min

The American Dream

The American Dream

Zig Ziglar shares some of the principles needed for Dave Longaberger to have The American Dream. Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Jul 201111min

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