722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1643)

Why should I set goals?

Why should I set goals?

Zig Ziglar sells you on the idea of setting and achieving goals. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Aug 20109min

Who's job is it anyway?

Who's job is it anyway?

Zig Ziglar gives advice on how to work together in harmony in a marriage. Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Aug 201014min

The Tom Hartman Story

The Tom Hartman Story

Zig Ziglar illustrates the power of goal setting through one man's dramatic story. Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Aug 201012min

How To Raise a Successful Child

How To Raise a Successful Child

Zig Ziglar analyzes what characteristics it takes to achieve success in this world and how to include them in your parenting.  Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Jul 201010min

Marriage and Divorce

Marriage and Divorce

Zig Ziglar gives thoughts on when divorce is appropriate and how to avoid it in your marriage. Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Jul 201011min

Reasons We Don't Have Goals

Reasons We Don't Have Goals

Zig Ziglar tells us what keeps us from having a goals program and how to overcome those reasons. Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Jul 201012min

What Do You Want

What Do You Want

Zig Ziglar takes a look at what people really want in life and how to get it. Learn more about your ad choices. Visit megaphone.fm/adchoices

2 Jul 201012min

Life is like a cafeteria line

Life is like a cafeteria line

Zig Ziglar describes how we make choices and pay the consequences, much like going to a cafeteria. Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Jun 20109min

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