722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1656)

Purpose: You Are Thinking Of It Wrong w/Jordan Grumet

Purpose: You Are Thinking Of It Wrong w/Jordan Grumet

Purpose is one of the most overused topics in the self-improvement world. Everyone is talking about it. But as we look at the culture, we see more apathy and depression then ever. It’s similar to all ...

6 Jan 20251h 5min

Case Study: Having My Emotional Intelligence Test Explained

Case Study: Having My Emotional Intelligence Test Explained

Now it’s time to get literal and candid. Patrick Kilcarr again is Director of Georgetown University’s Center for Personal Development. He was my guest four episodes ago where we talked at a higher lev...

3 Jan 20251h 1min

What Qualities Actually Equate To Human Intelligence

What Qualities Actually Equate To Human Intelligence

As we’ve been discussing the power and necessity of emotional intelligence, and I’ve posited the increasing value of it in relation to artificial intelligence, let's look at what human intelligence re...

2 Jan 202517min

The Most Important Personal Connection

The Most Important Personal Connection

As we continue to discuss emotional intelligence and it being the root of human connection, I want to revisit the most important human connection that I was ignorant of, most of my life. In 2018 when ...

1 Jan 202514min

Why Your Emotions Are Quickly Becoming Your Greatest (and maybe only) Asset (or liability)

Why Your Emotions Are Quickly Becoming Your Greatest (and maybe only) Asset (or liability)

As I continue to research, learn, and strive to grow in emotional intelligence, I’ve wholly moved from looking at it as some touchy-feely concept to perceiving it as what separates humans from…everyth...

31 Des 202410min

Is There A Bigger Flex Than Emotional Intelligence w/ Georgetown Professor Patrick Kilcarr

Is There A Bigger Flex Than Emotional Intelligence w/ Georgetown Professor Patrick Kilcarr

I spent a lifetime pursuing external performance. What we achieve athletically, entrepreneurially and even altruistically. I upheld the skill and ability of social awareness and reading and influencin...

30 Des 20241h 48min

How To Accept Your Lack But Not Be Limited By It w/ Erik Weihenmayer

How To Accept Your Lack But Not Be Limited By It w/ Erik Weihenmayer

We all have areas where we are lacking. Weaknesses. I spent a long time trying to deny mine, and it limited my success. Many people recognize their lack, and let them limit their success. Then there a...

27 Des 202456min

Work & Money: What Are Your Core Values

Work & Money: What Are Your Core Values

I’m wrapping up this series on core values in the categories of work and money. These are areas where I find we are very, very often…unclear. We think we work to make money and we make money so we can...

26 Des 202412min

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