722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1657)

What Foods Are You Eating That Qualify As Actual Food?

What Foods Are You Eating That Qualify As Actual Food?

One of my favorite nutritional guides of all time was not written by a doctor or nutritionist, but by journalist Michael Pollan. The book is called Food Rules and you can read it in about 30 minutes. ...

9 Okt 202414min

Your Wellness Is A Result Of What Are You Putting In Or Leaving Out

Your Wellness Is A Result Of What Are You Putting In Or Leaving Out

In the previous episode I talked with Dr Adam Perlman, former Mayo clinic and Stanford doc who is not Chief Medical Officer at Pendulum, where they provide the only akkermansia supplement. I reference...

8 Okt 202412min

Wellness In America, Halle Berry's Diabetes & Dr Mark Hyman's Healing w/ Dr Adam Perlman of Pendulum

Wellness In America, Halle Berry's Diabetes & Dr Mark Hyman's Healing w/ Dr Adam Perlman of Pendulum

I saw a video recently from Dr Mark Hyman, the most well known name in Functional Medicine. He was struggling with an aspect of his health, took a test and found he was missing a vital bacteria in his...

7 Okt 20241h 14min

How To Accept & Leverage Your Regrets with Dan Pink

How To Accept & Leverage Your Regrets with Dan Pink

The topic of regrets has come up in multiple conversations recently, so I’m reposting a show I often reference. “No regrets” is an American slogan along with “No Fear” and “Just Do It.” Yet more often...

4 Okt 202453min

Beliefs & How To Know If Your’s Are Your Own

Beliefs & How To Know If Your’s Are Your Own

In my talk a few episodes ago with Alexis Fernandez-Prieksa on changing our mindset we discussed the issue of our beliefs, which is a big topic for me. On one hand, we want things to believe in, as it...

3 Okt 202411min

You Are Limited & How To Have That Help You Be Your Best

You Are Limited & How To Have That Help You Be Your Best

I’m continuing on with some key points I got from my talk with Alexis Fernandez-Prieksa, author of the new audio book, How To Chase Change: 30 Days to Master Your Mindset, two episodes ago. A point I ...

2 Okt 202410min

10,000 Hours Doesn’t Create Mastery & How To Do It In Less Time

10,000 Hours Doesn’t Create Mastery & How To Do It In Less Time

In the last episode I talked with neuroscientist Alexis Fernandez-Prieksa, author of the new audio book, How To Chase Change: 30 Days to Master Your Mindset. We hit on the concept made popular by Malc...

1 Okt 202410min

30-Day Guide To Changing Your Mindset with Alexis Fernandez-Preiksa

30-Day Guide To Changing Your Mindset with Alexis Fernandez-Preiksa

A 30-Day Guide To Changing Your Mindset. In my search for relevant messages on human potential, I have the top publishers send me their lists of new books. In a list from Simon & Schuster I saw, How T...

30 Sep 20241h 40min

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