722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1656)

Your Destiny Doesn’t Need To Be A Solo Quest & Some Book & Movie Resources

Your Destiny Doesn’t Need To Be A Solo Quest & Some Book & Movie Resources

I feel it can be very daunting to feel that finding your destiny is this epic, solo quest. In some ways I’d say much of the discovery is, as the answer is ultimately somewhere within you, not “out the...

26 Sep 202413min

Expose Yourself: An Introvert's Guide To Finding Your Interests

Expose Yourself: An Introvert's Guide To Finding Your Interests

In looking at our interests, another way of considering our purpose and calling, a key resource is connecting with other people. So we look at conferences, seminars and many types of networking events...

25 Sep 202412min

Your Purpose & Calling: Don't Worry About Saving The World. Save Yourself

Your Purpose & Calling: Don't Worry About Saving The World. Save Yourself

I think at the end of the day we’d all give up anything, happiness, acclaim, status, just about anything, just to have purpose. Something we cared to wake up to and pursue that had any meaning to us. ...

24 Sep 202412min

Scott Harrison: From Night Club Debauchery To Humanitarian Devotion | How To Find What Drives Your Soul

Scott Harrison: From Night Club Debauchery To Humanitarian Devotion | How To Find What Drives Your Soul

I bring you a great story of…drive. And the fruition I find most people experience, where we start off in life driven by our base desires and find the shallowness and meaninglessness of it and wonder ...

23 Sep 20241h 15min

Tana Amen: How To Deconstruct The Perfected Persona & Be Authentic To Truly Help Yourself & Others

Tana Amen: How To Deconstruct The Perfected Persona & Be Authentic To Truly Help Yourself & Others

We live in a world led by personas. It’s interesting as the public outcry is for authenticity while we feast on the curated and highly edited images and videos on social media. At the core I feel we f...

20 Sep 202458min

Activity vs Result: How To Ensure Your Daily Joy & Fulfillment

Activity vs Result: How To Ensure Your Daily Joy & Fulfillment

My muse this week has been celebrity sports coach George Mumford who worked with the likes of NBA superstar Kobe Bryant. A key concept he worked with Kobe on was to “do the activity for the activity i...

19 Sep 202411min

How To Transfer The Joy Of Vacation To Everyday Life

How To Transfer The Joy Of Vacation To Everyday Life

Vacation is generally about pleasure and fun and feeding your senses with whatever flavor of happiness you like. So let me begin by stating I’m not giving a Pollyanna look at everyday life and making ...

18 Sep 202412min

Are You Special? Do You Have Greatness In You? Maybe Not. And Maybe That Is Missing The Point

Are You Special? Do You Have Greatness In You? Maybe Not. And Maybe That Is Missing The Point

In the last show I had on celebrity athletic coach George Mumford who worked with the literal legends of the NBA, Michael Jordan, Kobe Bryant, Shaquille O'Neal. His message in his book, Unlocked: Embr...

17 Sep 202413min

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