722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1657)

What Drives Your Health | How To Control The Increasing Speed Of Life

What Drives Your Health | How To Control The Increasing Speed Of Life

Everything in our lives is speeding up. Technology and artificial intelligence and deliveries and...boom. We can fill every second with something new and interesting and the marketplace is focused on ...

27 Des 20231h

#4 Perfectionism w/Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

#4 Perfectionism w/Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

I wrap up our series on perfectionism and how it is hurting our drive. This is the Big Idea, The Big Takeaway & The Big Action episode to distill it all down. Being a perfectionist is not something to...

25 Des 202329min

#3 Perfectionism w/ Jared Angaza | How To Free Yourself From The Prison Of Comparison

#3 Perfectionism w/ Jared Angaza | How To Free Yourself From The Prison Of Comparison

We continue our talk on perfectionism and how we’re letting it diminish our success and joy. We kicked off the series with Thomas Curran who is a professor in the Department of Psychological and Behav...

22 Des 20231h 2min

#2 What Drives Perfectionism Expert Thomas Curran

#2 What Drives Perfectionism Expert Thomas Curran

In this episode I'm back with Thomas Curran in our series on Perfectionism and how we don’t understand what it actually says about us and how it is sabotaging our drive…for the purpose of…getting out ...

21 Des 202358min

#1 Perfectionism w/ Thomas Curran | How To Let Go Of Perfectionism And Free Up Our Progress

#1 Perfectionism w/ Thomas Curran | How To Let Go Of Perfectionism And Free Up Our Progress

I'm with Thomas Curran to begin a series on Perfectionism and how we don’t understand what it actually says about us and how it is sabotaging our drive…for the purpose of…getting out of the Perfection...

20 Des 20231h 9min

Special: What Drives Christmas | Ideas On How To Actually Enjoy The Holiday Season & Fuel Your New Year

Special: What Drives Christmas | Ideas On How To Actually Enjoy The Holiday Season & Fuel Your New Year

I ask, What Drives Christmas, and give Ideas On How To Actually Enjoy The Holiday Season & Fuel Your New Year. Sometimes we have an extraordinary experience from a spontaneous event. But for the most ...

18 Des 202343min

What Drives Your Health | Top Catalysts For Big Health Improvements

What Drives Your Health | Top Catalysts For Big Health Improvements

This is our What Drives Your Health show where we give specific focus to our health and wellness. The vehicle that drives all we do. In this episode we continue talking through stories of people who m...

15 Des 20231h 1min

#4 Physical Transformation w/ Kevin Miller | The Big Ideas, Big Takeaways & Big Actions

#4 Physical Transformation w/ Kevin Miller | The Big Ideas, Big Takeaways & Big Actions

In this episode I wrap up our series on Physical Transformation with my Big ideas, Big Takeaways and Big Actions. I began our series with a conversation with celebrity trainer Don Saladino who regular...

14 Des 202330min

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