722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1657)

What Drives Your Health | How To Stop Anxiety From Draining Your Energy

What Drives Your Health | How To Stop Anxiety From Draining Your Energy

There is a culprit draining your energy. Anxiety. And here’s the deal, you do have anxiety. You are on the spectrum. We all are. Our effort is to help you understand this so you can work to mitigate i...

29 Nov 20231h 1min

#4 Avoiding Burnout w/Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

#4 Avoiding Burnout w/Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

I'm wrapping up our series on avoiding burnout, which happens when we are driving and out of alignment. My catalyst for the series was Dr Neha Sangwan who was juggling 18 critically ill patients per d...

27 Nov 202328min

#3 Avoiding Burnout w/ Heather Monahan | The Top Saboteurs Of A Great Job Or Business

#3 Avoiding Burnout w/ Heather Monahan | The Top Saboteurs Of A Great Job Or Business

We continue our series on Avoiding Burnout and my catalyst for the series was Dr Neha Sangwan, a doctor who did just that, burnt out. Her new book is called Powered by Me: From Burned out to Fully Cha...

24 Nov 202351min

#2 What Drives Dr. Neha Sangwan

#2 What Drives Dr. Neha Sangwan

I’m back with Dr Neha Sangwan, our expert for this series on Burnout, and now we’re digging into what drives her in the 7 key areas of life. Neha is an MD, engineer, CEO, communication specialist, and...

23 Nov 202352min

#1 Avoiding Burnout w/ Neha Sangwan | How To Avoid Burnout By Finding Alignment With What You Do

#1 Avoiding Burnout w/ Neha Sangwan | How To Avoid Burnout By Finding Alignment With What You Do

We are taking on the very real and present danger of…burnout. Something that happens when your drive is out of alignment. What you want and why is not resonating. My expert is Dr Neha Sangwan who come...

22 Nov 20231h 28min

Peak Wellness | How To Late Night Snack

Peak Wellness | How To Late Night Snack

This is our Peak Wellness show where we give specific focus to our health and wellness. The vehicle that drives all we do. In this episode, we’re talking about snacking at night. Specifically with ice...

20 Nov 202354min

Special: What Drives Lee Rankinen | From College To Business To The Optimal Living Daily Huge Podcast

Special: What Drives Lee Rankinen | From College To Business To The Optimal Living Daily Huge Podcast

I’m joined by another self-help guide and curator and I bring him to you because I wanted to dig into his interest in personal development and why he’s making such a huge effort to influence the cultu...

17 Nov 202353min

#4 Human Design w/ Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

#4 Human Design w/ Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

I wrap up our series on Human Design with my Big Idea, Big Takeaway & Big Action. Human design is another take on personality profiles. Think of Myers Briggs, DISC, or the Enneagram. The purpose of th...

16 Nov 202324min

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