722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1646)

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My great friend. My doctor. My co-host here on the Functional Friday episodes. Randy James. Medical Doctor and Functional Medicine expert. For the first years of knowing each other I pestered him with...

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6 Keys To Being The Fullest You & Why You Need To Get Away | Kevin Miller

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Radical Self-Awareness & How To Take Responsibility For Your Personal Blind Spots | 2 Dr Neeta Bhushan Q&A

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15 Mar 20231h 5min

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In this episode, I kick off a series on bouncing back. Being resilient is the latest buzzword. But it's all another way of discussing how to recover from a setback. I have a few issues with the concep...

13 Mar 20231h 29min

How To Leverage Social & Personal Accountability For Your Health | Functional Friday

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Take all the self-help organizations in the world and you’ll be hardpressed to find any with as great a success record as AA, Alcoholics Anonymous. It’s free. Volunteer based. Informal. And yet it ful...

10 Mar 202352min

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5 Reasons You Need Art In Your Work & How It Will Ensure Your Success | 4 Lessons from Miriam Schulman with Kevin Miller

Imagine you're on stage with nine other people who have the same skillset you do. The same degree and/or experience. Whatever you do or make, they all can as well. And the question is put to you...why...

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How To Clearly Communicate Your Identity To Survive & Flourish In Work & Life Today | 3 Discussing Miriam Schulman with Jared Angaza

I’m a 6’ tall, slim white man. I have an automobile, house, job and good income. No felonies. Imagine if myself and nine other identical men all created profiles on a dating app and that’s all we put....

8 Mar 20231h 24min

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Restoring Yourself To Fuel Creativity | 2 Miriam Schulman Q&A

It is from our creativity where our most valuable work and life events happen. Creativity is not just for the fine arts. We harness and rely on our creativity to generate our important ideas, critical...

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