722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1645)

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Overcome Your Greatest Health Threat - Cultural Pressure | Functional Friday

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The Mental Health Benefit Of Connecting With Individual People Instead Of Merely Identifying With Groups | Whitney Goodman Part 2

The Mental Health Benefit Of Connecting With Individual People Instead Of Merely Identifying With Groups | Whitney Goodman Part 2

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24 Okt 202246min

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Find Out What Is Going On Under Your Hood With Advanced Diagnostics | Functional Friday

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21 Okt 202253min

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In this episode we challenge the cultural concept of positivity. Meaning our propensity to take a hard circumstance, event, and feeling, and simply spray painting positivity over it. We aren’t making ...

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Make Every Task Serve Your Life Goals | with Tom Ziglar - Richie Norton Part 3

Make Every Task Serve Your Life Goals | with Tom Ziglar - Richie Norton Part 3

We continue our talk spawned by Richie Norton and his new book, Anti-Time management, but digging more into clarifying what our values are and how we craft our day to day activities and tasks to suppo...

17 Okt 202254min

How To Create Your Best Defense Against Illness & Disease | Functional Friday

How To Create Your Best Defense Against Illness & Disease | Functional Friday

This is my Functional Friday episode where we focus on our health and wellness so we have the physical and mental capacity to help ourselves and others…and we are talking about how to best guard yours...

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How To Avoid Burnout & Still Work A Lot | Richie Norton Part 2

How To Avoid Burnout & Still Work A Lot | Richie Norton Part 2

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