Cashmas in July: Turn Q3 Inventory Into Q4 Cash
Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecommerce brands. In this episode, Richard Gaffin and Randall Thompson break down Cashma...
14 Jul 17min
How 7-Figure Brands Can Win in Q3
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands. His claim: if you're stuck at a growth plateau, he can diagnose what's wrong without looking at your ad account. The answer is almost...
9 Jul 36min
How Meta Actually Works in 2026
Meta has fundamentally changed how it targets and delivers ads, and most brands are still operating on the old rules. In this episode, CTC's VP of Paid Media Tony Chopp breaks down the CTC Methodology...
7 Jul 17min
The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth
Your platform ROAS is not the truth. It's a story your attribution tool tells you. Luke Austin, breaks down exactly how CTC approaches marketing measurement — and why the gap between platform-reported...
2 Jul 23min
The Modeling System That Powers 30%+ Revenue Growth
Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&L forecast with 3.1% accuracy across more than $3 billion in GMV. In Part 2 of the C...
30 Jun 22min
Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)
Every dollar spent on SaaS is a dollar that does not go into ads.In this episode, Luke Austin sits down with Gil Dyen, Head of Marketing at Rutsu Barefoot, to walk through a real email and SMS platfor...
25 Jun 25min
How We Forecast $4B in GMV to 3% Accuracy
Every forecast is wrong. The question is whether yours is useful.Luke Austin, walks through the CTC Methodology series opener: a complete operating model for making profit predictable across ecommerce...
24 Jun 23min
How One Methodology Runs 170+ Brands
What if your agency published every opinion, every framework, and every strategy they use to grow your brand? That's exactly what CTC just did.The Canon is a decade of ecommerce methodology distilled ...
18 Jun 24min
