Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(468)

Tragic Optimism: Responding to the Doom and Gloom of the Beer Industry

Tragic Optimism: Responding to the Doom and Gloom of the Beer Industry

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How Top Restaurants Use Data—And Why Taprooms Should Too

How Top Restaurants Use Data—And Why Taprooms Should Too

Taprooms are operating more like restaurants than ever before, and to stay competitive, they need to adopt the best practices from forward-thinking restaurants - especially when it comes to using data...

14 Apr 202547min

Ensuring Compliance: The Role of Beverage Tax Surety Bonds in the Beverage Industry

Ensuring Compliance: The Role of Beverage Tax Surety Bonds in the Beverage Industry

Beverage tax surety bonds are essential instruments for businesses in the beverage industry to ensure compliance with state and federal tax regulations. This presentation will provide an in-depth unde...

12 Apr 202525min

Understanding the Sud-Soaked Situation: A Conversation on Employment Law Changes

Understanding the Sud-Soaked Situation: A Conversation on Employment Law Changes

The second Trump administration has barley begun, and employers and HR managers are worried if they are currently in compliance and if there is a strange brew on the horizon.We will discuss how the ad...

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2025 Workplace Satisfaction Report

2025 Workplace Satisfaction Report

Craft Beer Professionals has partnered with Craft Beer Advisory Services to gather insights on workplace satisfaction trends across the brewing industry.Join us for a presentation of the data, an expl...

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Beer Projects - Taking a Beer from Idea to Reality

Beer Projects - Taking a Beer from Idea to Reality

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant ten...

7 Apr 202542min

Engaging Gen Z Through Experiential Marketing & Brewery Tech

Engaging Gen Z Through Experiential Marketing & Brewery Tech

Join us to talk about cutting-edge technology and experiential strategies to engage the next generation of consumers. GoTab and BrewedAt are partnering to inspire breweries, taprooms, and hospitality ...

5 Apr 20251h 1min

Recyclability of Beer Packaging: Truth vs. Claims

Recyclability of Beer Packaging: Truth vs. Claims

Breweries are increasingly under pressure to adopt sustainable practices, including using recyclable packaging. However, navigating the complex landscape of packaging materials, recycling processes, a...

2 Apr 202525min

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