Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(470)

Engaging Gen Z Through Experiential Marketing & Brewery Tech

Engaging Gen Z Through Experiential Marketing & Brewery Tech

Join us to talk about cutting-edge technology and experiential strategies to engage the next generation of consumers. GoTab and BrewedAt are partnering to inspire breweries, taprooms, and hospitality ...

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Recyclability of Beer Packaging: Truth vs. Claims

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Breweries are increasingly under pressure to adopt sustainable practices, including using recyclable packaging. However, navigating the complex landscape of packaging materials, recycling processes, a...

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Daily Habits for Brewery Success: Strategic Actions to Drive Growth and Profitability

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The craft beer industry is constantly changing and competition is fierce everywhere you turn. Breweries are opening and closing everyday, so how does one stand out from the crowd? Today, we discuss a ...

31 Mar 202540min

Passivation is Essential for Stainless Steel

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Stainless steel is an alloy of iron that is resistant to rusting and corrosion. It is also known as rustles steel or corrosion-resistant steel. It contains at minimum of 10.5 % chromium and usually ni...

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What Taproom Guests Want in 2025

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As we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's suc...

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Consumer Perspectives and Sales Opportunities in Hemp-Derived THC

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They’re new, novel for many, and sales are booming. Hemp-derived THC drinks are changing store shelves and consumer purchase behaviors. This segment represents some of the highest potential for compou...

19 Mar 202548min

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One of the most important legal contracts in the early life of a brewery is the lease. In this presentation, attendees will gain an overview of the negotiation process for a brewery lease, starting wi...

12 Mar 202555min

South Baltimore Brewery District: Celebrating Collaboration in Craft Beer

South Baltimore Brewery District: Celebrating Collaboration in Craft Beer

Kate, Judy & Mike with their business partners spearheaded The South Baltimore Brewery District, a grassroots and self-funded initiative between Pickett Brewing, Wico Street Beer Co., Checkerspot Brew...

5 Mar 202547min

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