639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.

Colette Nataf is the CEO at Lightning AI.

Episoder(992)

The Anatomy of a High-Converting Paywall

The Anatomy of a High-Converting Paywall

Want higher conversions from your web-to-app campaigns?In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.Join Steve P. ...

15 Jul 202530min

Niche AI App Teardown & Growth Coaching

Niche AI App Teardown & Growth Coaching

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Ma...

12 Jul 20251h 7min

Niche AI App Teardown & Growth Coaching

Niche AI App Teardown & Growth Coaching

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Ma...

12 Jul 20251h 9min

Top 3 Lessons From Spending $1.5M Profitably on Meta Ads

Top 3 Lessons From Spending $1.5M Profitably on Meta Ads

In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ad...

8 Jul 20258min

7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025

7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025

Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025.In this session, you’...

1 Jul 202519min

Trending App Growth Tactics You Should Know

Trending App Growth Tactics You Should Know

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — an...

28 Jun 20251h 7min

Trending App Growth Tactics You Should Know

Trending App Growth Tactics You Should Know

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — an...

28 Jun 20251h 5min

The Greatest App Growth Hacks in the World

The Greatest App Growth Hacks in the World

In this episode, Ben from Adapty.io interviews Steve Young to share practical strategies for growing mobile apps without relying on massive marketing budgets.Learn how indie developers and small teams...

24 Jun 202525min

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