639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.

Colette Nataf is the CEO at Lightning AI.

Episoder(1003)

Full Teardown of This $900K/Year Morning Routine App

Full Teardown of This $900K/Year Morning Routine App

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!You'll learn:✅ How Routinery ranks #...

22 Jul 202513min

The AI Ads Strategy That Led to 200M Views

The AI Ads Strategy That Led to 200M Views

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over ...

19 Jul 20251h 6min

The AI Ads Strategy That Led to 200M Views

The AI Ads Strategy That Led to 200M Views

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over ...

19 Jul 20251h 5min

The Anatomy of a High-Converting Paywall

The Anatomy of a High-Converting Paywall

Want higher conversions from your web-to-app campaigns?In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.Join Steve P. ...

15 Jul 202530min

Niche AI App Teardown & Growth Coaching

Niche AI App Teardown & Growth Coaching

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Ma...

12 Jul 20251h 7min

Niche AI App Teardown & Growth Coaching

Niche AI App Teardown & Growth Coaching

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Ma...

12 Jul 20251h 9min

Top 3 Lessons From Spending $1.5M Profitably on Meta Ads

Top 3 Lessons From Spending $1.5M Profitably on Meta Ads

In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ad...

8 Jul 20258min

7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025

7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025

Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025.In this session, you’...

1 Jul 202519min

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