689: Retention and Engagement Strategies with Arthur Castro

689: Retention and Engagement Strategies with Arthur Castro

Are you wondering how to make sure you have strong retention and engagement metrics? Well today's guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you're going to discover how he's landed a feature by both Google and Apple for all the clients he's worked with and lastly what you need to know when launching in a Latin America market.

Arthur Castro is the Former Head of Product & Design at Former Head of Product & Design at InstaCarro and now Product Lead at Yellow and Co-Founder of Product Arena

Episoder(991)

Maximize App Revenue with Web2App Funnel Strategies

Maximize App Revenue with Web2App Funnel Strategies

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App Masters Greatest Hits: Episode 4 with Christian Calderon from Ketchapp

App Masters Greatest Hits: Episode 4 with Christian Calderon from Ketchapp

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll jou...

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7 Favorite App Growth Case Studies of 2024 (And What You Can Learn From Them)

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Here are the top lessons we learned in 2024 and how you can apply them in your app business. From mastering ASO to maximizing the potential of Meta Ads without overspending, these 7 case studies are f...

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Unlock Your App Growth with AI & Inclusive Marketing

Unlock Your App Growth with AI & Inclusive Marketing

In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy. We’re joined by Jedidah, a marketing leader with over a decade of experience dr...

25 Jan 20251h 17min

Unlock Your App Growth with AI & Inclusive Marketing

Unlock Your App Growth with AI & Inclusive Marketing

In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy. We’re joined by Jedidah, a marketing leader with over a decade of experience dr...

25 Jan 20251h 16min

App Masters Greatest Hits: Episode 3 with Wilhelm Taht, VP of Rovio - Makers of Angry Birds

App Masters Greatest Hits: Episode 3 with Wilhelm Taht, VP of Rovio - Makers of Angry Birds

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll jou...

23 Jan 202536min

From Zero to 5-Figure Exit With One ASO Change

From Zero to 5-Figure Exit With One ASO Change

In this podcast, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ult...

18 Jan 20251h 17min

From Zero to 5-Figure Exit With One ASO Change

From Zero to 5-Figure Exit With One ASO Change

In this video, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultim...

18 Jan 20251h 15min

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