689: Retention and Engagement Strategies with Arthur Castro

689: Retention and Engagement Strategies with Arthur Castro

Are you wondering how to make sure you have strong retention and engagement metrics? Well today's guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you're going to discover how he's landed a feature by both Google and Apple for all the clients he's worked with and lastly what you need to know when launching in a Latin America market.

Arthur Castro is the Former Head of Product & Design at Former Head of Product & Design at InstaCarro and now Product Lead at Yellow and Co-Founder of Product Arena

Episoder(992)

From Zero to 5-Figure Exit With One ASO Change

From Zero to 5-Figure Exit With One ASO Change

In this video, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultim...

18 Jan 20251h 15min

App Masters Greatest Hits: Episode 2 with Matthew Hall, Co-founder of Crossy Road

App Masters Greatest Hits: Episode 2 with Matthew Hall, Co-founder of Crossy Road

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll jou...

16 Jan 202539min

Profitable Meta Ads with a $1,200 Monthly Budget

Profitable Meta Ads with a $1,200 Monthly Budget

In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game,...

11 Jan 20251h 5min

Profitable Meta Ads with a $1,200 Monthly Budget

Profitable Meta Ads with a $1,200 Monthly Budget

In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game,...

11 Jan 20251h 3min

App Masters Greatest Hits: Episode 1 with Chris Barton, Co-founder of Shazam

App Masters Greatest Hits: Episode 1 with Chris Barton, Co-founder of Shazam

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll jou...

9 Jan 202531min

Insights From Running $20M in Rewarded User Acquisition Campaigns

Insights From Running $20M in Rewarded User Acquisition Campaigns

Rewarded user acquisition: How does it work and is it right for your app? In this podcast, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ...

7 Jan 20257min

Insights From Running $20M in Rewarded User Acquisition Campaigns

Insights From Running $20M in Rewarded User Acquisition Campaigns

Rewarded user acquisition: How does it work and is it right for your app? In this video, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad...

7 Jan 20256min

Track These 4 Events to Increase Your App's Revenue

Track These 4 Events to Increase Your App's Revenue

Did you know 63% of users subscribe during onboarding? This key insight can help drive better decisions and improve your app's conversion rate! In this Podcast, we explore 4 significant events you sho...

1 Jan 20256min

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