Early Stage Growth Strategies That Led to 2M+ Users

Early Stage Growth Strategies That Led to 2M+ Users

Ania is the Founder and Creator of Rootd, a mobile app for panic attacks and anxiety relief. She has grown to help over 2 million users in over 150 countries and has been featured on the App Store 100+ times.

Discover how she created a mission-led business, how she overcame the early "no's" before finally breaking through, and why she decided to bootstrap her business instead of seeking investment capital.

More About Ania:

Ania has been selected for a Developer Spotlight by Apple, as a “30 Under 30” winner by BC Business, a "Canadian Woman in Tech You Should Know" by the Daily Hive, and one of “20 Women Entrepreneurs to Watch” by Founders Fund.

Rootd has been named "App of the Day" in multiple countries, and as one of the "best apps for anxiety" by Healthline, Cosmopolitan, and Women’s Health, and was featured in the Time Magazine special edition: The Age of Anxiety.

App Audits:

https://play.google.com/store/apps/details?id=com.todolist.planner.diary.journal
https://apps.apple.com/us/app/life-quality-tracker-journal/id1603403485

SPONSORS

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
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Facebook: App Masters

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Episoder(1015)

How Newsjacking Exploded App Downloads

How Newsjacking Exploded App Downloads

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30 Des 202510min

Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)

Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov...

23 Des 202541min

Live App Store Optimization (ASO) Audit & Optimization

Live App Store Optimization (ASO) Audit & Optimization

In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.He’ll a...

20 Des 20251h 10min

If You’re Running Paid App Ads, You NEED to Watch This

If You’re Running Paid App Ads, You NEED to Watch This

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.AppsFlyer just rolled out its biggest produc...

16 Des 202513min

App Growth Roadmap: Which Marketing Channels Work at Each Stage

App Growth Roadmap: Which Marketing Channels Work at Each Stage

In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.Ben’s already nai...

13 Des 20251h 25min

5 Proven Frameworks to Create Viral Ads with AI

5 Proven Frameworks to Create Viral Ads with AI

AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy.In this episode, we break down five proven content frameworks t...

9 Des 202510min

New Monetization Model That Turns Churned Users into Revenue

New Monetization Model That Turns Churned Users into Revenue

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time ...

6 Des 202559min

Grow Your App Revenue with This Proven Subscription Framework

Grow Your App Revenue with This Proven Subscription Framework

The secret sauce behind profitable consumer subscriptions?Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄In this ...

2 Des 20258min

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