Scaling a $1M Membership Business into an App-Based Model

Scaling a $1M Membership Business into an App-Based Model

In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model.

We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her membership service in 2014, leading to the app's launch 10 years later.

We'll also discuss idea validation, unique challenges, and strategies involved in making this transition.

You will discover:

-Insights on idea validation and the journey for transitioning to an app-based model

-Effective ways to collect user data and make data-driven decisions

-How to build a loyal social community and drive app growth

Learn More:

https://outfitformulas.com

https://alisonlumbatis.com

https://apps.apple.com/us/app/outfit-formulas-outfit-maker/id6447664832

App Audit:

App 1: https://apps.apple.com/us/app/mindspace-daily-affirmations/id1633427328

App 2: https://play.google.com/store/apps/details?id=com.oceanmtech.dmt

You can also watch the video: https://youtube.com/live/0RBzDeO1ovg

Book a consultation call:

https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community:

https://appmastersacademy.com/

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SPONSORS

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Apple Just Reformed Its Payment Policy for App Developers – Here’s What You Can Do Now

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Apple’s payment policy just took a major turn—and it could unlock huge revenue potential for app developers. A federal judge has ruled that Apple must now allow developers to offer alternative payment...

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This Simple App Makes $50K/Month — Here's How

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This “Pain-killer” app is quietly making $50,000/month with just 500 downloads a day — and it’s doing it all purely using ASO. This is the ultimate passive income app, and in this video, I broke down ...

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In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025.Steve will dive into three of the most talked-about reports in mobile: Rev...

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Data-Driven App Monetization Strategies for 2025

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In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025.Steve will dive into three of the most talked-about reports in mobile: Rev...

3 Mai 20251h 14min

ASO Mistakes That Are Killing Your App Growth (And What to Do Instead)

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Doing ASO the way everyone else does it? That might be exactly what’s holding your app back.In this video, we break down the biggest App Store Optimization mistakes most people make—and what to do ins...

29 Apr 20257min

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In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention...

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Sustainable App Growth and AMA with Steve P. Young

Sustainable App Growth and AMA with Steve P. Young

In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention...

26 Apr 20251h 22min

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